Last updated on October 13th, 2009
There’s an interesting little survey over at Search Engine Roundtable I find revealing about the durability of PPC in this economy…another piece of evidence to support the theory that search engine optimization holds better long term benefits over pay-per-click.
Especially in a down economy, marketing managers and online search professionals have to find ways to get the most for their online marketing dollar.
There has been much abuzz around AdSense and WebMasterWorld forums lately from publishers saying their revenues are way down. 56% of those surveyed by Rusty Brick say their revenues are down while another 20% say they’re stagnant.
While not everyone is singing the AdSense blues, I think it does exemplify the downfalls of PPC, especially in the down economy. Buyers are much more conservative these days with their money – a glitzy ad just isn’t going to get the job done.
Since organic search rankings build on themselves over time, an investment now can mean you’re there in waiting when the economy begins to recover.
Read the poll and our prior search engine optimization e-blog post on the advantages of SEO over PPC.