Last updated on February 28th, 2019
In today’s competitive market, your website must be mobile optimized to stay ahead of competitors. Google Webmaster Trend Analyst Mariya Moeva wrote a blog article Wednesday warning webmasters that Google is now showing smartphone searchers when a website has a “faulty redirect” that sends the searcher to your home page, not the page they clicked on.
It happens because the website is not configured to handle smartphone requests. It sends users to its smartphone home page—which is termed a “faulty redirect.”
When smartphone users are redirected to a home page in U.S. search results, Google may note the result loud and clear—giving searchers the option to click “Try anyway,” as shown:
The warning may discourage smartphone searchers from clicking. Read below how to fix the faulty redirects and save your users the frustration of arriving on irrelevant pages.
Fixing Smartphone Faulty Redirects
Here’s a few Google tips to help direct your audience to the right pages:
1. Use your smartphone, or a browser set to act like one, and search to find out how your site behaves.
2. Visit Webmaster Tools to take advantage of alerts and helpful tools, like Google’s Smartphone Crawl Errors section that shows detected faulty redirects, shown here:
3. If you find a faulty redirect, fix it right away. Here’s how:
- Use Webmaster Tools example URLs to investigate your server configuration problem.
- Change your server to redirect smartphone users to your mobile site equivalent URL.
- If your site doesn’t have a smartphone equivalent page, don’t redirect users. Keep them on the desktop page.
- Check out the “Crawl Errors” section of Webmaster Tools for specific information about smartphone crawling faulty redirects.
Google developers recommend using responsive web design, which provides desktop and smartphone users with the same content.
Read Google’s full recommendations for more information about designing smartphone-friendly sites.