Okay folks, here’s the reality for anyone who needs to hear this: Website accessibility has to be an important part of your website design strategy if ... More
5 Lessons to Take Away from Eye-Tracking Studies
For marketers concerned that their web content is not performing to its maximum potential, eye-tracking software and heat maps can tell you where your ... More
Google Search Results Warn Smartphone Users of Faulty Redirects
In today’s competitive market, your website must be mobile optimized to stay ahead of competitors. Google Webmaster Trend Analyst Mariya Moeva wrote a ... More
Why Your Website Is Not Making Money
Location, location, location… it’s vital for brick-and-mortar storefronts and online businesses. It takes a lot of online marketing muscle and search ... More
The Call-to-Action – Its Importance and How You Can Develop Yours
Although most small businesses are now investing more in web marketing over traditional avenues like the YellowPages, most are still missing a ... More
Long vs. Short Copy – A Classic Copywriter Dilemma
Recently, I had the pleasure of watching a webinar from Marketing Experiments (ME) entitled “Long Copy vs. Short Copy – How Discovering the Optimal ... More
URL Syntax and How It Can Dramatically Affect SEO
While it may seem like a minor detail, we can’t tell you how many times we’ve spotted bad URLs in a website…in fact, it’s one of the first things that ... More
Is SEO and Usability Separable or Inseparable?
As a search engine optimization company specializing in helping businesses dominate their respective industries online, we spend a lot of time ... More
Why Mobile Sites Have to Be Simple
Just about every day, a new technological innovation hits the market – at least it seems to anyway. One area that’s experienced rapid growth in recent ... More