There’s an interesting little survey over at Search Engine Roundtable I find revealing about the durability of PPC in this economy…another piece of ... More
Marketing Lessons from Legendary Pitchman Billy Mays
Needless to say, I was quite shocked when I learned of the untimely death of hit TV pitchman Billy Mays. Anyone who is a regular viewer of cable TV ... More
Selling SEO Services over PPC Ad Campaigns
Convincing potential clients or managers of the advantages of organic search has over pay-per-click ad campaigns is quite the challenge – here at SEO ... More
Easily Grow your Blog Organically in 5 Simple Steps
Blogs are a great mechanism in achieving high search engine rankings - an informal way to connect with potential customers and develop a following for ... More
Big Changes Happening at YouTube
It's being reported today in my local newspaper here in Gainesville, Fla. - Google's YouTube is announcing the addition of full-length TV shows and ... More
In search of keywords – look for butchered versions of your brand names
Finding high-converting keywords is a major part of any search campaign, paid or organic. Here's another place to start that's often overlooked by ... More
Which is Better: Paid or Organic Search? We Say Both.
Organic search garners more trust by clickers, for sure. Searchers know you're not paying to get your web site up there (at least not directly like ... More
Impression Spam Worries Google Advertisers
Google is on the lookout for "impression spam" but denies it poses a big threat to paid search advertisers. Advertisers and SEM firms beg to ... More
Forecasting Strategies for PPC Budgets
Budgeting a paid search campaign can be challenging. First, you need to decide which terms to bid on, and then how aggressively you want to bid to ... More