In a broad sense, a landing page can be pretty much any webpage on your site. Taken literally, it’s a page a person ‘lands’ on from another website or ... More
Hooking your Readers – 7 Approaches to Great Headlines
We spend a lot of time talking about content and its necessity. Your landing pages, site pages, blogs and knowledge center content are there to not ... More
How Minor Tweaks to Your Headlines Can Boost Conversions
Recently, I had the pleasure of once again watching a webinar from Marketing Experiments, this time on headline optimization. The research firm, who ... More
34 Things You Must Do When Redesigning your Website
Every so often, it’s a good idea to give your organization’s website a fresh new design. Doing so makes your company look active and dedicated to ... More
Images vs. Copy – Finding the Right Balance
Recently, I had the pleasure of watching an hour long webinar on images and copy on a webpage. The presentation was by our friends at Marketing ... More