Recently, I had the pleasure of watching a webinar from Marketing Experiments (ME) entitled “Long Copy vs. Short Copy – How Discovering the Optimal ... More
The Importance of Hiring the Right SEO Expert
200 Things Google Looks For When Ranking Your Page (Infographic)
Did you know that Google might rank your website lower than others if you don't register your domain name for longer than a year? Were you aware that ... More
Copywriting and White Space – Making Readable Web Content
If you’re a company trying to build an online presence, you’ve certainly heard how important developing content is. Blog posts, buying guides and ... More
Friday Trivia: Understanding Bounce Rates
Welcome to SEO Advantage’s Friday Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two ... More
Keeping your Content Above the Fold and Easy to Find
All the way back at the beginning of 2012, Google rolled out a new page layout algorithm. This October, the search giant provided an update on the ... More
Understanding the Intent of Search Queries – EMI vs. EMQ
In the early days of search engine optimization, all a site owner or SEO pro had to do was to use the exact phrases people were searching for in their ... More
Keywords and Brevity: an SEO Copywriting Exercise
We’ve talked here before about how Google’s updates – most recently Penguin – have raised the stakes on content quality in the copywriting world. ... More
Copywriting on Tight Deadlines – Telling your Story Part II
We’re back for part II of Copywriting on Tight Deadlines – just in time for the 4th of July!! In part I, we looked at the basis of story and how ... More
Copywriting on Tight Deadlines – Telling your Story Part I
On June 6th, I had the pleasure of watching a webinar produced by our friends at Marketing Experiments on writing landing pages (i.e. pages meant for ... More