Every so often, it’s a good idea to give your organization’s website a fresh new design. Doing so makes your company look active and dedicated to ... More
“Don’t Make Me Think” – A Common Sense Approach to Web Usability – Review & Summary Part III
And for the final part of our book review on Don't Make Me Think, author Steve Krug addresses a few other concerns you're likely to encounter when ... More
Eye-Tracking Studies Reveal Impact of Images on Web Pages
It’s been a long held view that images on web pages help with customer retention and conversions. But new eye-tracking studies from usability expert ... More
Designing Landing Pages that Draw In and Convert Site Visitors
As a web copywriter, I spend the bulk of my time trying to phrase information in a way that’s appealing to people who encounter it. But there’s one ... More
The Important Role of Graphic Design in Optimizing Sites for the Search Engines
I feel a bit guilty and I know if our in-house graphic designer knew of this oversight, she would not be too happy with me. But the fact is graphic ... More