We've been hearing a lot about negative SEO attacks lately, especially in light of the extortion e-mails some SEOs have been receiving. Thankfully, ... More
How Just a Few Words Can Dramatically Improve Landing Page Conversions
Conversions – whether they involve purchasing a product or providing contact information – is the one metric pretty much everyone understands and is ... More
The Call-to-Action – Its Importance and How You Can Develop Yours
Although most small businesses are now investing more in web marketing over traditional avenues like the YellowPages, most are still missing a ... More
SEO Roundup: September 4, 2013
It's Wednesday again, which means it's time to take a look at what's going on in the world of SEO and online marketing this week. Our first ... More
Top 5 Excuses For Avoiding SEO and Why You Should Stop Using Them
Small businesses may neglect SEO for a number of reasons, in most cases misguided. We’ve heard all the excuses over the years. None of them hold ... More
8 Tips for Optimizing Your YouTube Videos for Optimal Rankings and Viewership – Part II
Last week, we discussed how YouTube videos have become an integral part of web, and that businesses who don’t promote video content through YouTube ... More
8 Tips for Optimizing Your YouTube Videos for Optimal Rankings and Viewership – Part I
This is Part I of our series exploring the impact of YouTube and how you can leverage it to its full potential. Check back for Part II in a few days ... More
Top 3 Ways SEO Companies Burn Their Clients
When you first start researching search engine optimization companies, the information can seem a bit overwhelming, particularly if you’re completely ... More
Long vs. Short Copy – A Classic Copywriter Dilemma
Recently, I had the pleasure of watching a webinar from Marketing Experiments (ME) entitled “Long Copy vs. Short Copy – How Discovering the Optimal ... More