Last updated on June 28th, 2009
According to ComScore’s “State of the U.S. Online Retail Economy in Q1 2009”, search engines are considered the most important web sites to consumers when shopping online.
– 72% said search engines are important (up 5% versus Q4 last year)
– 54% said online coupon sites
– 46% cited comparison shopping sites (an increase of 4%)
– 44% said auction sites were important
– 36% noted online classified as important
If your ecommerce marketing strategy does not yet include helping your products show up in search engines, you’re missing out on the number one way to reach shoppers!