It’s Wednesday. The work week is nearly complete. While taking your midweek breather, check out SEO-e’s “Social Wednesday” to meet social media’s ... More
How Just a Few Words Can Dramatically Improve Landing Page Conversions
Conversions – whether they involve purchasing a product or providing contact information – is the one metric pretty much everyone understands and is ... More
How Google Authorship Can Help Your Business
Authorship was started by Google to eliminate spam and duplicate content. It helps search users receive quality content relevant to their search that ... More
The Easy, Surefire Way to Vet an SEO Company
We've seen it all here at SEO Advantage over the last 14 years, and during that time we've heard from lots of people and companies in the SEO ... More
Overcoming Writer’s Block for the Web
Developing engaging and informative content for your website is the cornerstone of building consistently strong search rankings and a dedicated ... More
8 Tips for Optimizing Your YouTube Videos for Optimal Rankings and Viewership – Part II
Last week, we discussed how YouTube videos have become an integral part of web, and that businesses who don’t promote video content through YouTube ... More
8 Tips for Optimizing Your YouTube Videos for Optimal Rankings and Viewership – Part I
This is Part I of our series exploring the impact of YouTube and how you can leverage it to its full potential. Check back for Part II in a few days ... More
Long vs. Short Copy – A Classic Copywriter Dilemma
Recently, I had the pleasure of watching a webinar from Marketing Experiments (ME) entitled “Long Copy vs. Short Copy – How Discovering the Optimal ... More
Copywriting and White Space – Making Readable Web Content
If you’re a company trying to build an online presence, you’ve certainly heard how important developing content is. Blog posts, buying guides and ... More