Last updated on February 28th, 2019
Staying abreast of all the changing trends of SEO isn’t always easy, but it can certainly help move your business forward. As businesses move away from push marketing and embrace SEO, you’ll need to be able to wade the waters of online marketing and know where the trends will turn next.
Here are 5 trends you should look out for in 2015:
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Online Security
It’s all about cyber security these days. This is especially true of websites who deal with payments collected online and sensitive personal data. In order to keep this information safe, you’ll need to enact adequate security protocols. For instance, one way to keep your customers’ information secure is through security certificates. Additionally, you can use https rather than http.
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Being Mobile-Friendly
There will continue to be an increasing number of mobile users. In 2015, it is rumored that Google will update its algorithm to incorporate the mobile experience into search engine results. It is estimated that there could be 50 billion searches made by mobile devices in 2015.
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Conversations Could Be as Important as Keywords
Rather than simply looking for keywords, search engines are now also including context, word intent and meaning into the queries we make. For this reason, long-tail phrases will become more important in terms of search engine optimization. In other words, you should start making sure your SEO strategy includes being conversational with search engines.
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Increases in Visual SEO
Graphics, videos and images are becoming increasingly more important components of SEO as they can help to increase web rankings. Text that includes a visual will be given priority over pages that are text-only. In addition, using YouTube for marketing can greatly increase your traffic.
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ROI Beats Out Keyword Rankings
All sources point to ROI-impacting elements becoming more important to rankings than keywords in 2015. This is because your rank doesn’t really matter if you can’t translate that traffic to sales. Furthermore, you’ll need to take your strategies past simple keywords to reach your audience and encourage them to purchase your product(s).
The New Year is still young, so there’s no way to know for sure what SEO will look like come December. Continue to check back with SEO-e to stay updated on the biggest SEO changes over the next 11 months.