Last updated on October 27th, 2015
Let’s start this roundup with a fun diversion from the folks over at KISSMetrics, who shared this quiz that tells you what kind of digital marketer you are. It’s like one of those Buzzfeed quizzes that fill our Facebook feeds, but for marketers. Fun!
On a more serious topic, a marketer in the UK decided to do some digging into the backlink profiles of some high-ranking SEO firms and learned some pretty shocking things. Primarily he found that for some of these companies, doing everything wrong is working. Don’t start spamming anchor text links to the darkest corners of the internet just yet, though. As he points out, the potential risks here really don’t outweigh the benefits of a considered, thorough white hat SEO strategy.
Now let’s see what else is happening in online marketing this week . . .
- Speaking of social media quizzes, why are they so huge right now? One author has some fascinating insights on that. Does that mean creating a personality quiz will bring links to your website? A lot depends on the quality of the quiz, but it worked with the one above this week, didn’t it?
- Time to spruce up that Twitter profile!
- While content is still king, there’s definitely more than one way to build a quality link, and this robust guide covers many of the available options.
- The subject line is the most important part of any marketing e-mail, and these tips will help you write subject lines that get your messages opened.
General SEO and Online Marketing:
- Google has updated their quality guidelines to warn against sneaky redirects, but you weren’t doing that anyway, were you?
- Well this is certainly interesting! A recent experiment showed that query click-throughs may very well have a measurable impact on rankings.
- We saw lots of great videos from Google Webmaster Help this week, but this one is definitely my favorite. Matt Cutts says some pretty on-point stuff about the SEO industry at around the two minute mark, before going into a discussion of automated SEO tools where he makes some very important points. While there are certainly tools out there that can help streamline processes, there’s really no substitute for the human equation in online marketing.
Catch you next week!