Last updated on February 28th, 2019
Roundup’s back, and there’s big news in social this week, as Facebook becomes less annoying for all of us. They’ve put a stop to the practice of asking for likes and shares, something they call like-baiting, in response to user reports and complaints.
Most of us already knew better than to do this, so for us this change means some news feed space has been cleared, hopefully making way for the quality posts we create on behalf of our clients. If these tactics were, in fact, part of your social strategy, consider adjusting your approach. Asking for likes is the equivalent of creating a blog post that says, “Please read my blog.” That’s not marketing; that’s begging.
For a great, in-depth analysis of the changes and what they mean, read this. Then visit the links below for the rest of the news and information we found this week in the SEO and online marketing world.
- Just because there’s been controversy around guest blogging lately, that doesn’t mean there aren’t still a lot of reasons to accept quality guest content.
- Looking for a fun feed to add to your downtime reading? Make sure you’re following Boing Boing’s time machine tag for great little tidbits of blogging history.
- Just like with most aspects of online marketing, link building success is less about tactics than about the philosophy with which you create them.
- Here’s some great info on getting your local info displayed in Google, straight from the source.
- If you’re using the web for your brick-and-mortar, mobile may be even more important than you thought for reaching the growing older audience.
Marketing Research, Statistics and Analysis:
- You gotta love a good heat map analysis, and this one comes with some great tips on how to use the information provided.
- While we’re talking about eye lines and understanding consumer behavior, this amazingly in-depth analysis of how neuroscience can be applied to blog design is a must-read.
- Here at seo-e this week, Julia gave us the details on one business’s wildly successful use of rapid iteration and an outside-the-box approach.
- Still in analysis mode? You’ll love this breakdown of exactly why and how Amazon’s navigation helps them dominate search.
- And finally, Matt Cutts gives us the 411 on 404 and 410. Watch the video below:
As always, if you read or write something you think we ought to include in our roundup, use the links at the right to find us on social media. Catch you next time!