Last updated on February 27th, 2019
Think Twitter TV ratings are meaningless? Well, probably, but not to marketers. Why? Because if you’re blogging or managing social media, pop culture can be a huge source of material for references and metaphors, but Nielsen ratings tell us nothing about what shows people are actively talking about. Twitter TV ratings fill that gap nicely.
For example, yesterday Marketing Charts posted the week’s top ten TV shows according to Twitter. Looking at this list I see a few content opportunities right away. As a marketing blogger you could write a post about how to avoid becoming a marketing zombie and pepper it with Walking Dead references. You could encourage all Scandal fans in the SEO and online marketing world to wear the white hat like Olivia Pope, or you could make a passing social media reference to how Penguin 2.1 is scarier for some marketers than the new season of American Horror Story.
The point is to find ways to connect with your audience authentically, and there’s nothing more authentic than a shared love of something. Just make sure your references come from a place of genuine interest. Your readers will be able to spot a phony a mile away.
Now on to the links. Lots of useful articles this week!
- Creating great content will only get you so far without proper promotion. Check out this list of avoidable content promotion mistakes.
- Thin and duplicate content are the top reasons ecommerce sites may find themselves shut out of the top search rankings. Find out how to determine if your site is suffering from these issues and how to go about repairing them.
- If you’ve been wondering what Hummingbird means for link builders, there’s an excellent analysis here.
- Eric Ward talks about guest posting and unnatural link patterns.
- There’s a very nice guide from the folks over at Luna Metrics detailing some rookie PPC mistakes and what can go wrong when you make them.
- If you haven’t yet had a chance to dig into Facebook’s new Insights measurements, here’s a useful article to help you understand what you’re seeing and determine how to use it.
- New numbers are out regarding social media referrals in the past year.
- Someone on an SEO forum tried to sell their high-performing Google+ account. I’m not going to link to the post, but I thought I’d mention it so we could all take a moment to sigh, roll our eyes, and shake our heads.
General SEO and Online Marketing:
- Search Engine Watch has some more information for us regarding Penguin 2.1. Find out who got hit and how to recover.
- The internet certainly has no shortage of guides to help you build the perfect landing page, but this one is among the best I’ve seen. It’s brief, concise, and still full of useful information.
Think your blog’s content is roundup-worthy? Drop us a link in the comments or via the social media links on the right. In the meantime, we’ll keep scouring the web for the best tips, guides and articles from the online marketing community. See you next week!