Last updated on October 27th, 2015
Last week we talked about the importance of emotions from the marketer’s side, and how becoming invested in your client’s success makes your efforts more productive. This week we have an excellent piece from Search Engine Land that takes a look at the emotions we’re dealing with on the consumer side of things.
There’s a lot of research and analysis at the link, and you should definitely take the time to read it, but to me the big takeaway here is that we can make the content we produce more effective by keeping in mind what emotion we’re targeting. In fact, I might even take it further and say that if you haven’t identified the emotion you’re evoking with your content, you haven’t really done the job as well as you could.
Consumers aren’t robots, and they aren’t going to share your content if it doesn’t make them feel something. Sure, they might read it out of interest, but they won’t be compelled to pass it on any more than they would a technical manual. Want them to share? Make them feel.
I know I feel pretty psyched about all the great online marketing content I found this week, so let’s get on with the share-worthy links:
- While we’re on the topic of relating to consumers, check out this useful info from the Pinterest blog about what people pin on different days of the week. So much potential for building great publication schedules from this data!
- And while we’re on the topic of Pinterest, looks like they have some ambitious plans for their visual search engine.
- I absolutely love how Target’s Jeff Jones handled the recent bad-mouthing his company received over at Gawker. I can’t say I generally recommend execs making public statements like this without consulting their public relations folks, but Jones’s response on LinkedIn shows that he has impressive PR chops of his own. Openness, honesty, taking responsibility – that’s how authenticity is done!
- Think ecommerce sites don’t have to worry about having content experts? Think again. Julia gives us the rundown on the undeniable value of expert authors in ecommerce.
- This one could be placed under multiple categories. It contains some incredibly useful data-backed recommendations on the length of everything from a Tweet to a presentation. I’d suggest bookmarking it for future reference. I know I did.
- We all know by now that the new landscape of link building is all about relationships, but it’s also about branding. Read this for some excellent suggestions on how to grow your brand while building the right links and relationships. Just more evidence of the fact that seo, marketing and pr have to work together if any of the individual parts are going to succeed.
General SEO and Online Marketing:
- Not getting the response you expected on your landing pages? You might be focusing on the wrong things.
- Great explanations here about what some common online marketing terms actually mean.
- There was another really nice piece I wanted to put in this space, but the author referred heavily to a study he chose not to link to, and I couldn’t track down the original to confirm the findings, so for all I know he made it up. Proper sourcing is important!
Catch you next week, and as always, find SEO Advantage on social media or drop me a note on Google+ if you have something awesome for the roundup. Have a great weekend!