SEO Eblog by SEO Advantage, Inc.

Tips, tricks & musings from inside the SEO trenches

Categories

Home / SEO Advantage / Injecting a fresh look and new voice into the subject of personal injury law

Injecting a fresh look and new voice into the subject of personal injury law

July 7, 2016 By Lisa Leave a Comment

Last updated on November 7th, 2016

Enjuris graphic, work sample for personal injury law portal
Enjuris uses bold graphics and a down-to-earth tone to deliver information to people at a tough time in their lives

You may already know we love working with attorneys. In fact, we have a realm of expertise dedicated to attorney marketing called SEOLegal.

So when we were tasked with a makeover for Enjuris, our personal injury attorney directory and knowledge center, we dove in with enthusiasm.

Over the last couple of months, a few of our team members have been laser focused on making it a truly useful resource for people who are facing the tough questions that come up after an accident.

A subject that hits home

Some of us have family members who have been in life-changing accidents. We know what it’s like to have a thousand questions all at once, all while hoping and praying someone you love will pull through the next few weeks and months.

Just knowing what it’s like to be in the other person’s shoes helps to fuel our passion for this new project.

We’re enjoying the chance to apply fun and exciting concepts that make our content more readable, shareable, linkable, and consumable – and ultimately more useful for those who are out there searching for tough answers right now.

Information presented graphically

If you’ve ever searched on topics like “how long does a personal injury claim take?”, you’ll know that there is a lot of information to be found online. It’s a lot to absorb, and you can sometimes feel like you need to read about 10 different articles on the topic to get the whole picture.

It can be pretty confusing. And that’s the last thing our readers need at this point in their lives.

While there are some really great websites available as resources in terms of breadth of information, they can be pretty hard to navigate. I know I rarely come away feeling like “yeah I’ve got it now!” And they can push the lawyer’s ads at you pretty hard when you’re just looking for information.

I’m thinking of FindLaw, AllLaw, Nolo, and Lawyers.com, to name some of the most prominent legal websites.

One way I think Enjuris may be different is we are using infographics to convey information visually, whenever it can help convey meaning.

See an example in an article we are working on right now: How long will my injury claim take?

A friendly voice

We know it’s a real person on the other end reading the material. In fact, at one time it was us.

So you won’t hear much victim-this, suffering-that from us.

We are doing our best to talk to our readers like we wished someone had talked to us. Straight up answering the hard questions as best we can, in normal everyday language.

As we produce new content, we are also tasked with bringing the older, existing content up to this same standard.

The challenges of organizing large amounts of information

We are facing some fun challenges, too.

For example, we are getting set to roll out specific information by state. We’ve started with Texas.

Some questions are pretty easy to answer relative to each state because there are genuine ways the states can differ.

However, a reader in Texas will still want to know the basics of personal injury law, much of which applies regardless of which state you live in.

With any large collection of information like this, there are multiple ways your content will need to be accessed, used, and consumed.

That’s it for a peek inside one of our projects – for now. Stay tuned to the site as it unfolds!

Now, your turn. Tell us, what’s new and exciting with you?

Filed Under: SEO Advantage Tagged With: SEO Advantage

About Lisa

Part of SEO Advantage since 2004, Lisa has enjoyed watching the company – and its clients – grow to become the dominant force it is today. Currently heading up Special Projects, Lisa dives deep into a mission and relentlessly pursues the vision. The question always on her mind is how can we improve life for the people who use what we create, as all else will follow. Lisa’s guilty pleasure may be too much online shopping, and (more nobly) she is immersed in bringing up two rambunctious sons in a multicultural family. Connect with Lisa on LinkedIn.

Get our blog by email

Contact us

CALL 800-366-1639

SEO Advantage, Inc.
3690 W Gandy Boulevard, Ste 444
Tampa, Florida 33611
United States
Site summary
SEO News

SEO Topics
Connect with us

About us

  • Search Engine Optimization Firm
  • About SEO Advantage®
  • Meet Your SEO Specialists
  • Company Press Releases
  • Search Engine Marketing Services
  • Guaranteed SEO Services
  • Contact SEO Advantage®
  • Internet Optimization and Marketing Company

SEO Programs

  • Basic SEO Programs
  • Monthly SEO Program
  • Total Advantage Program
  • Basic Advantage Program
  • Shopping Cart SEO
  • PPC Management Services
  • Search Engine Ranking & Reporting Service
  • SEO Trend Advantage

SEO Copywriting

  • SEO Copywriting Solutions
  • Specialized Search Engine Copywriters
  • Fresh Content Creation Service
  • e-Commerce Search Engine Copywriting
  • B2B Search Engine Copywriting

Search Friendly Web Design

  • Web Design Solutions
  • SEO Web Design & Development
  • Design Advantage Program
  • SEO Content Management System
  • Logos and Corporate Identity Solutions
  • Design Portfolio

Media Marketing

  • Buzz Marketing
  • Press Release Optimization
  • Social Media Marketing
  • Optimized Blog Copywriting
  • Directory Submission Service
  • Online Reputation Management

Resources

  • Helpful SEO Resources
  • Client Case Studies
  • SEO Knowledge Center
  • SEO Newsletter
  • SEO-E

Industry Specific Marketing

  • Cosmetic Surgery Web Site Marketing
  • Attorney Internet Marketing

Copyright © 2023 SEO Advantage® Privacy Policy