Last updated on December 22nd, 2015
If you missed it last month, take a moment to check out letters A-J of the SEO alphabet before continuing with this back half of the alphabet. Okay, good? Let’s finish the alphabet!
- K. Keywords – words and phrases that help visitors land on your page via a search engine. Additionally, keywords are part of the equation for ranking websites.
- L. Landing Page –a standalone page on your website where internet browsers may “land” on your website and get information on a specific objective of your website.
- M. Meta Tags – an HTML tag that gives information about webpages, but are hidden from the user so they don’t change how pages are displayed.
- N. Navigation – the way in which visitors to a website click through to find the information they are looking for. Additionally, navigation is the way in which users find the websites they desire to reach.
- O. Organic search results – search results you don’t pay to generate (i.e. they occur naturally).
- P. Pay Per Click (PPC) – paid ads that can generate income for a website by attracting leads.
- Q. Query – a question entered into a search bar in order to find information.
- R. Really Simple Syndication (RSS) – a subscription service that automatically sends subscribers new information from a website as it occurs.
- S. SERP (Search Engine Results Page) – the resulting page from a query.
- T. Title tag – an important website element that provides info on what a page is about.
- U. URL – a website’s address.
- V. Video – adding videos to your website can greatly increase your average visit time. Take care that they are professionally shot and embedded correctly.
- W. White Hat SEO – SEO strategies that focus on a targeted market instead of the robots of the web (opposite of black hat SEO).
- X. X-robots tags – a tag used to keep specific elements, like videos and images, from indexing on a page.
- Y. Yahoo, Bing, Ask and others – Yes, there are search engines other than Google floating around in cyber space that you should pay attention to as well.
- Z. Z-index – helps with positioning objects on your website so that all elements are visible to who needs them.