Last updated on July 2nd, 2009
The online retail landscape is fast-moving and intense as ecommerce marketers explore every avenue to gain a competitive edge.
While shoppers will often visit a retailer they like when researching a purchase, they’ve been known to shop around, too. Where better to do that than the comparison shopping engines?
As the holiday shopping season looms closer, retailers take a harder look at how to tighten up their performance on comparison shopping engines and earn the sale over competitors.
Channel Intelligence, a provider that works with retailers to optimize data feeds to these shopping destinations, offers some advice on doing it right. If you work in online retail marketing, you will want to read this article, titled How Retailers Can Improve Performance on Comparison Shopping Engines with Product-Level Mapping to Categories