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Retailers Optimizing More than Just their Web Sites for the Holiday Season

October 30, 2007 By Lisa Leave a Comment

Last updated on July 2nd, 2009

The online retail landscape is fast-moving and intense as ecommerce marketers explore every avenue to gain a competitive edge.

While shoppers will often visit a retailer they like when researching a purchase, they’ve been known to shop around, too. Where better to do that than the comparison shopping engines?

As the holiday shopping season looms closer, retailers take a harder look at how to tighten up their performance on comparison shopping engines and earn the sale over competitors.

Channel Intelligence, a provider that works with retailers to optimize data feeds to these shopping destinations, offers some advice on doing it right. If you work in online retail marketing, you will want to read this article, titled How Retailers Can Improve Performance on Comparison Shopping Engines with Product-Level Mapping to Categories

Filed Under: Online Marketing Tagged With: ecommerce

About Lisa

Part of SEO Advantage since 2004, Lisa has enjoyed watching the company – and its clients – grow to become the dominant force it is today. Currently heading up Special Projects, Lisa dives deep into a mission and relentlessly pursues the vision. The question always on her mind is how can we improve life for the people who use what we create, as all else will follow. Lisa’s guilty pleasure may be too much online shopping, and (more nobly) she is immersed in bringing up two rambunctious sons in a multicultural family. Connect with Lisa on LinkedIn.

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