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Online Marketing Tools for Small Businesses – The Best in Each Category, from Email Marketing to SEO, Content Sharing and Social Media

May 27, 2009 By Lisa Leave a Comment

Last updated on June 28th, 2009

Marketing your small business online requires finding the right tools to make the greatest impact. But there are so many out there – and more cropping up all the time. Finding which marketing tools to use can take weeks of research.

This small business marketing article shortlists the best of the best when it comes to online marketing tools. We have already researched and used most of them ourselves, so we can point out the strengths and why we recommend them. You’ll find listed free marketing tools as well as those that require investment.

Here’s a sampling of the 39 recommended online marketing tools for small businesses:

Press Releases

Marketwire offers traditional wire service distribution and exceptional online benefits at cost savings over PRNewswire and BusinessWire. We recommend PRLog for free press release distribution due to the long-lasting, high visibility of releases and great site features like dedicated press rooms.

Social Networking
Create a page on Facebook and think about MySpace, even though it’s no longer the center of focus for the media (a large percentage of this crowd may still be in your target market). LinkedIn is essential, now allowing you to create a profile for your business in addition to your own professional page.

Email Marketing
AWeber lets you start building your email marketing list for under $20/month. You get unlimited autoresponders and email blasts, where most providers only offer one or the other.

Continue reading all 39 Essential Tools for Marketing Your
Small Business Online >>

Filed Under: Online Marketing Tagged With: Online Marketing, press release optimization, Social Media

About Lisa

Part of SEO Advantage since 2004, Lisa has enjoyed watching the company – and its clients – grow to become the dominant force it is today. Currently heading up Special Projects, Lisa dives deep into a mission and relentlessly pursues the vision. The question always on her mind is how can we improve life for the people who use what we create, as all else will follow. Lisa’s guilty pleasure may be too much online shopping, and (more nobly) she is immersed in bringing up two rambunctious sons in a multicultural family. Connect with Lisa on LinkedIn.

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