Last updated on June 28th, 2009
Our web site development guru, Gaby Zapien, has done it again! She was looking for a way to update the SEO Advantage site design while retaining the unique look of our brand. You can see the result at our SEO company web site. I particularly like that she has increased the font size and given the site a much simpler, easier feel. One thing I do intend to watch, though, is whether the new horizontal menus, accessed by mousing over 4 circles representing top-level pages, is too advanced for some users. We love how it gives some movement and color to the site, however.
There are several different approaches to redesigning a web site. Some companies decide to do a complete redesign every few years (or even every year!) However, if your site has built up a good client base or following, it may be worthwhile to simply evolve your site design bit by bit over time. Make changes incrementally, keeping in place major elements that your site visitors will identify with. In addition to retaining that continuity, you’ll also be able to see which changes helped make a difference. If you change everything at once, there’s no way to tell which new aspects may have been the most impactful.
If you were familiar with our previous SEO site design, you’ll see that we’ve kept the grey while just adding colorful pops in the text and images. The menu uses a completely new format: SEO + Copy + Media + Design = Long Term Rankings – and each of these items contains sub pages that go into more detail. The text is larger and there’s a magnifying glass giving the page some dynamic movement. While a bit of a departure from our previous design, it’s still easily recognizable to repeat site visitors and all the same information should still be easy to find.
Let us know what you think!