Last updated on February 28th, 2019
Lots going on in the world of search this week! Here are the stories we’re watching from the SEO blogosphere:
Google Wants You to Use Nofollow in Press Release Links
Google’s latest changes to their link scheme guidelines made headlines Friday, and continues to be in the news this week, as SEOs are digesting the fact that links using optimized anchor text within press releases should be nofollowed.
The move is hardly surprising. We’ve talked repeatedly over the years, both here on our own blog and elsewhere, about what merits a press release and what doesn’t, and we’ve continually cautioned our own clients against using the press release format for blatant advertising. It looks like Google has finally decided to take steps to limit the use of the press-release-that-really-isn’t format that some SEOs and businesses have been employing.
- Search Engine Land broke the news of the link schemes update last Friday, and posted a more in-depth discussion this morning.
- Search Engine Watch also discussed the changes. There’s some interesting discussion in the comments that’s worth reading, as well.
Elsewhere in SEO and Online Marketing
- Search Engine Watch talks metrics.
- HubSpot has a great checklist to help you keep your marketing user-focused.
- Search Engine Land has some advice for obtaining links to a new website.
- Search Engine Journal discusses the 5 most important SEO signals.
So, what do you think about the change to Google’s link scheme guidelines? Is it going to change your online marketing strategy?