It’s a new year. Boosting your company web store’s conversion rate is surely on your list of resolutions. The smallest rate increase can make a big difference in sales and profitability. Jordan Lindberg at Practical Ecommerce has written a great article about easy and inexpensive ways to make conversion rate improvement with little effort.
Jordan describes a hypothetical web store that gets 10,000 visitors per month, with an average $100 sale, and a 3 percent conversion rate. In this equation, 10,000 visits net 300 orders and $30,000 in sales.
By improving the conversion rate to 3.5 percent, an additional 50 orders on the same number of visits and an extra $5,000 in sales per month would result, he says. Without the change in conversion, the site owner would be required to organically lure an additional 1,665 visitors to his store every month.
How to Improve Conversion Rate
Here are the seven easy and inexpensive ways to improve conversion on your ecommerce website, summarized:
- Update product photos and item descriptions.
- Make site buttons like “Add to Cart” and “Checkout” more distinctive to keep visitors on the path you want them to take.
- Assure customers you are legitimate by including your physical address, phone number, and email address in the checkout process.
- Add badges, return policies, guarantees, and customer testimonials.
- Display shipping costs and taxes.
- Offer various payment options.
- Retarget abandoned carts with time-sensitive discount offers through an automatically generated email campaign.
As Jordan emphasizes in his article, it only takes a small boost in conversions to give big results on the bottom line. Additionally, it may only take a bit of tweaking. One or two of the changes here may be all it takes to spark a major improvement.