Last updated on December 22nd, 2015
Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.
Name the website that has a developed search-engine-specific HTML markup that all of the major search engines have agreed to work with.
- A. Google.com
- B. Schema.org
- C. Microsoft.com
(See answer below)
Schema.org has blossomed into a community that collaborates in order to, according to their website, “create, maintain, and promote schemas for structured data on the Internet.” In addition to promoting a community on the Internet solely, schema.org also structures data across emails, web pages and (hopefully) further.
Through collaboration, schema.org developed a common language that works across encodings (such as Microdata, JSON-LD and RDFa). This commonality has allowed Schema.org’s vocabulary to cross entities, relationships involving these entities and their actions and can even extend across model extensions.
Currently, more than 10 million websites have adopted Schema.org’s vocabulary markup on their own pages in order for search engine spiders to crawl through their content more efficiently. This includes Pinterest, Google, Yandex and Microsoft. Schema.org’s vocabulary has made these and many other webpage’s experiences much richer.
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(Answer: B)