Last updated on December 22nd, 2015
Welcome back to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.
Which on-page element carries the most weight for SEO?
- A. H1 heading
- B. Meta keywords
- C. Title tag
(See answer below)
Headers are imperative in that they allow visitors to a webpage know that they have reached the page they intended to be on. H1’s also indicate to the searcher that they’ve found the section of a page they need. Likewise, title tags provide visitors with a quick summary of a page’s content, which will specify whether it is relevant to the visitor’s search. So which element matters most?
Title tags are typically the driving force behind what a user decides to click on while hunting for information on the web; therefore, it is vital that you choose titles that mean something and/or are high-quality when you set them.
As for meta keywords, Google has decided to stop using them as a part of their search ranking algorithm. (Do not confuse meta keywords with the keywords you pepper through your online content—these are still very important.)
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