I know what you’re thinking – Not another blog about how to make the best landing page for SEO! Well bear with me for a sec and see why we at SEO Advantage thought it was high time to jump in on the landing page debate.
It’s true that landing pages are essential to directing your website’s audience where you want them to be. They should be easily scanned pages from which visitors can access the information they need quickly, without unneeded distractions or wasted space. However, it’s easier than you think to damage the potential of your landing page.
Here are a few tips to consider when creating or updating your site’s landing pages:
Titles and Scanability
You know that feeling of relief you get when you think you might be lost, but then you suddenly see a landmark indicating you’re headed the right way? Web browsers enjoy this feeling also when conducting a search. It’s called affirmation, and it works.
For instance, what’s the first thing that catches your eye when you land on a webpage? Ideally, it’s a title or banner that reiterates what you came to that page for in the first place. Make sure that your landing page exhibits a relevant title, directly reflecting the purpose of the page and telling visitors why they are there. Likewise, the entire page should be easily scanable. Titles, a call to action and valuable information at the forefront stylistically guide visitors’ eyes exactly where they need to go. This is especially true when making a landing page mobile friendly.
Focus on the purpose of each landing page. Avoid other distractions that your visitors may get lost in: irrelevant links, multiple calls to action, sporadic color choices, etc. Condense texts into smaller, more relevant pieces that can be easily digested and retained by your audience. Avoid trying to pack too much into one page; landing pages are meant to be specific.
Call to Action
The call-to-action is what a landing page is all about; it’s the meat and potatoes of your message. As mentioned above, it’s important to keep your landing page’s single call to action simple, yet eye-catching and with an obvious end for your visitors – in other words: What exactly will they get out of this? Make sure that the landing page includes precise and honest information that is easy to find and understand.
Testimonials are incredibly important for increasing the “social proof” that leads visitors to actually following through with the call to action. Include testimonies that cater to your target audience and “satisfied customer” testimonials that will provide helpful and relevant reviewing. Placement is also important. While visibility is essential, do not let testimonials overshadow a call to action.
For more information and ideas on how you can improve your website design or strategy, check out “5 Lessons to Take Away from Eye-Tracking Studies.”
When you’re done researching and ready for action, contact us at SEO Advantage to see how we can help you gain a competitive edge in your market.