As you know – especially if you’ve read us in the past – web copywriting and content are one of the main pillars to successfully marketing your products and services online.
Thus, it’s invaluable to learn good web copywriting skills or hire someone (either full-time or freelance) that’s good at the craft.
Web copywriting is an art but has some key elements that can help you learn that art. While it takes time to master the art of web copywriting, there are some fundamentals you can learn to continually improve your craft. Continue reading for the 5 basic elements of good web copywriting.
Your Headline
Web surfers generally move very fast – many will simply read a title/headline and use that to determine whether they will read more. It’s all about drawing their interest to continue reading.
The title of this post for instance “5 Basic Elements of Good Web Copywriting” is simple to understand and helps solve a problem. People looking for tips on web copywriting certainly will look forward to reading more.
Introductory Copy
Copy in your introductory paragraph(s) need to reinforce the title/headline. It must maintain one’s interest to continue reading. The intro paragraph for this post for example expands a little on the importance of good web copywriting skills in marketing your business online, which leads us too…
Benefits
Web copywriting would be remiss without mentioning benefits – or how your product/service solves a problem for the reader. Remember, with inbound marketing like you see online, it’s more likely someone who makes their way to your website is looking for what you offer. Therefore, they don’t want to hear about how your product is better than the rest but rather what benefits your product brings and how it solves a real world problem for them.
Call to Action
Perhaps one the most important elements of good web copywriting – a call to action that tells the reader what to do next. It would be sad if you were successful in piquing one’s interest all the way through your home or landing page just for them to give up and leave because they don’t know what to do.
Phrases like “Click here to order now” or “continue reading to learn more” – things like that – are what you want to include in any sales type environment. Especially in a blog like this or an informational article, a call to action is also suitable at the end of your intro.
Assurances
Last but not least, prospects will not become customers in larger numbers if there aren’t any assurances that you’re legitimate. Things you can do to make buyers feel more comfortable include: displaying a secure server logo, your picture, your contact information and/or a guarantee. This reinforces that your site, business, products and services are legitimate and makes prospects more comfortable that they are not wasting their hard earned money.
These 5 elements are some of the basics of mastering the art of good web copywriting but it’s a continual learning process.
Learn more about good SEO/web copywriting in the search engine optimization knowledge center from SEO Advantage today!
