While bumming around watching TV before retiring last Monday evening the 13th, I caught a story on ABC’s Nightline program profiling a copywriter in New York City who specializes in real estate listings.
As a web copywriter, the piece especially drew my interest and was interesting to see how someone with the right talents can thrive in an industry that has been on a continuous slide for two years. The copywriter ABC profiled wrote listings for some of New York’s most appealing and high dollar properties. Several real estate brokers found her services quite useful in moving properties in this depressed market.
But to my uttermost frustration I cannot find the video online anymore. Initially, I wanted to imbed it in this post but ABC only posts select stories on YouTube. Now, it’s not even on their main site!
So I’m afraid I can’t write anymore about this person because I never wrote her name down.
This problem is a good illustration of our post from July 6th regarding the proposal to ban linking to original online content without permission. Apparently, ABC is highly selective of the stories they want to share. I suspect they would support something like this proposal many of the corporate mainstream media organizations like AP and Reuters seem to.
If I were able to imbed that video and share it with everyone here, you would be able to continue on to ABC’s site and view other video clips and stories. It would provide more exposure for their website and stories.
It’s unfortunate ABC doesn’t seem to understand the value of bloggers and how they actually boost their site traffic by linking to original content. I really wanted to share this story more than I was able. While it is loosely affiliated with SEO, it illustrates the real world value of well-written ads and content.