Many websites today contain lots of information on helping visitors educate themselves and answer questions without making contact. These sites though are increasingly complex…and with all the features jam packed into today’s websites, it can be difficult for visitors to even ascertain if the site has what they need, much less how to find it.
This is the central reason why installing a “site search” function on your website is a necessary investment for making your website a dependable lead generating tool.
Below are 7 advantages you can expect to see from installing a “site search” function on your website.
1. Satisfies customer’s “I want now” attitude
Time is money no doubt and many people who encounter a confusing site with lots of content won’t stick around long to dig through it. A site search gives someone the opportunity to quickly enter keyword phrases on what they’re looking for rather than sift through what they see as a confusing navigational structure.
2. Helps make your site more “customer-centric”
Successful websites must cater to a wide-range of Internet users – knowledge seekers, prospects, buyers and long-term customers. Site search helps you do this since it helps knowledge seekers find information on your site more easily…in essence, site search helps you transform your site from a “one size fits all” to a more “customer-centric” approach.
3. Appeals to the “searcher” type site visitor
People are different and prefer different ways of finding things. If someone uses a Google search to find you, they are more likely to rush to the search box to find information within your site.
4. Obtain valuable marketing data
With the right analytic tools, you can gather data from your site search function that gives you valuable information on who visits your site and how they navigate around it – their desires, intent and behavior. You can see exactly which pages they looked for and found and which ones they read and which ones prompted them to leave the site…this information can be tremendously helpful when planning your marketing strategy.
5. Site search provides insight into usability issues
Saving usage data and click path from real users through your site search function allows you to easily locate where users had difficulty, giving you clues as to places you need to update or expand. Adding typical searched on phrases can help you and your copywriters learn about who is using your site and plan content accordingly.
6. Get new product ideas
Looking at user’s searches can also help you identify new products. If a large number of customers search for something you don’t yet offer, you may want to consider offering a product that fills that void – especially if your site is already bringing in traffic for it.
7. Learn new keywords
Site search may also help you find keywords you weren’t aware, allowing you the opportunity to work those into your content. You may have pages you think are relevant to a specific topic that is missing the words people actually use to look for it. This information can help you refine your content and reach a wider audience.
To be successful online, you need to be mindful on new ways people are using to find and disseminate information online. Those looking to evolve their websites according to user demands could use a good site search function on their sites.
We recommend starting with Google custom search, which is readily adaptable to your needs.
