Penguin Update Targets Link Schemes and Low-Quality Content

Google’s much anticipated “over-optimization” algorithm update has been released. It was originally thought this new update would be called “Venice.” But in keeping the tradition of other updates that were named for animals (…think Panda), the search giant named this update “Penguin.”

We did have some forewarning this update was coming. As we discussed a little over a month ago, Google’s spam chief Matt Cutts was asked at the SXSW Conference what Google was doing about “overly-optimized” sites. Although it isn’t customary for Cutts and Google to announce an update ahead of time, he went on to explain how the search giant was planning an algorithmic update to deal with this issue.… Continue Reading

6 Tools to Throw your Link Building into Overdrive

Anyone whose worked on optimizing websites for the search engines knows about link building and how tedious, repetitive and time-consuming it can be – prospecting, researching, contacting and following-up can certainly drain away your day.

We’d know – we’ve spent a few years working to get sites to the top of the search engines. Building links is a big part of that. But sometimes though, it can literally be considered a “needle in a haystack” trying to find the right, do-follow link that will really move a website.

As the years have gone on, this task has gotten even more complex as search engines like Google continually make changes to their algorithms.… Continue Reading

5 Ways to Really Speed-Up Your Page Load Times

It’s been known for quite a while now that one of the factors Google uses to rank websites is page load time. Faster loading pages will generally rank higher than pages that load slowly, provided other factors like content and a crawlable site are the same.

Fast loading pages aren’t important for just web rankings – if a page is loading slowly or times out, how many will hang around to wait for the page to load?

Whatever the reason for a slow loading page – antiquated server, extra coding, improperly formatted images – having one (…or several) will certainly cause you to lose visitors and more importantly, customers.… Continue Reading

34 Things You Must Do When Redesigning your Website

Every so often, it’s a good idea to give your organization’s website a fresh new design. Doing so makes your company look active and dedicated to giving your customers the most advanced products and services.

But considering the fact many websites contain hundreds, maybe even thousands of pages, it can be a daunting task regardless of how careful you are. Proper planning helps ensure it all goes smoothly…no or very little planning can turn it all into a big nightmare.

Pages can get mixed up, deleted or otherwise not be available on the new site, which can end up costing your company thousands of dollars.… Continue Reading

6 Web Design/SEO Tips your Developer Needs to Know

Now that we’re halfway through 2010, many website owners are thinking it’s time for a re-design or are in the midst of one right now. If you’re in this position, one of the first things you need to do is be sure you hire a website design firm that knows how to build a site’s infrastructure properly – that is one that’s easily crawlable by the search engine spiders.

Before you start the redesign and all throughout the process, it’s important you make your SEO strategy a top priority. First, you don’t want to lose the rankings and traffic you’ve built up to now but you also will not want to miss the more targeted visitors you will get when your new and improved site is up and running.… Continue Reading