New Google Update Seeks to Remove Copyright Violators from Search Results

While slightly different in nature in how it’s being implemented, Google’s latest algorithmic update is following the same theme of its Penguin and Panda updates, which basically rewards sites that create the best, most informative content. Websites with poor content (i.e. stuffed with keywords) on the other hand are penalized and removed from the search results. Over the … [Read more...]

Penguin Update Targets Link Schemes and Low-Quality Content

Courtesy of Google Webmaster Central blog

Google’s much anticipated “over-optimization” algorithm update has been released. It was originally thought this new update would be called “Venice.” But in keeping the tradition of other updates that were named for animals (…think Panda), the search giant named this update “Penguin.” We did have some forewarning this update was coming. As we discussed a little over a month … [Read more...]

6 Tools to Throw your Link Building into Overdrive

Anyone whose worked on optimizing websites for the search engines knows about link building and how tedious, repetitive and time-consuming it can be – prospecting, researching, contacting and following-up can certainly drain away your day. We’d know – we’ve spent a few years working to get sites to the top of the search engines. Building links is a big part of that. But … [Read more...]

5 Ways to Really Speed-Up Your Page Load Times

site-speed-infographic

It’s been known for quite a while now that one of the factors Google uses to rank websites is page load time. Faster loading pages will generally rank higher than pages that load slowly, provided other factors like content and a crawlable site are the same. Fast loading pages aren’t important for just web rankings – if a page is loading slowly or times out, how many will … [Read more...]

34 Things You Must Do When Redesigning your Website

Every so often, it’s a good idea to give your organization’s website a fresh new design. Doing so makes your company look active and dedicated to giving your customers the most advanced products and services. But considering the fact many websites contain hundreds, maybe even thousands of pages, it can be a daunting task regardless of how careful you are. Proper planning … [Read more...]