As you know from our SEO knowledge center articles and other places, a press release is a method to not only get your company noticed by journalists, bloggers and other media outlets, but help build search engine rankings as well.
But you need to know how to optimize press releases to have the greatest positive impact for your company. Over 50,000 press releases go out each month, 1 every 12 seconds in fact. This fact drew me to really appreciate this informational video from HubSpot I recently saw. The tutorial lasts around 35 minutes or you can simply download the slides.… Continue Reading