Posts Tagged ‘partners’

SEO Advantage Now Contributing to SearchEngineGuide.com

Tuesday, March 30th, 2010

Internet marketing company SEO Advantage is the latest company to be added to the roster of contributors to the popular Internet marketing site SearchEngineGuide.com.

Stone Reuning, president and founder of SEO Advantage, expects to be publishing articles bi-weekly on the site. His first, 9 Do’s and Don’ts for Building a Social Bookmarking Network was released on March 22nd.

“It’s an honor to join the stellar lineup of authors already contributing regularly. I’m looking forward to providing unique Internet marketing articles centered around our methodology and knowledge base here at SEO Advantage,” says Reuning.

The company already maintains a SEO knowledge center on its site for clients and partners looking for ideas and trends in the SEO and online marketing industries. Reuning hopes to extend his team’s knowledge and ideas to a larger group of people through SearchEngineGuide.com.

Take a look at Stone’s bio on SearchEngineGuide.com and be on the lookout for good, original articles on SEO, site design, copywriting, social media and more.

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Channel Intelligence Reports Retail Sales Increases for its Clients

Wednesday, December 9th, 2009

One of our partners, Channel Intelligence, has been releasing some interesting retail sales figures around the start to the big holiday shopping season.

Their clients include many of the world’s best known retailers and manufacturers, and their database manages the flow of these companies’ products through channels like shopping engines, display ads, affiliate networks, paid search, etc.

Three of the key services they offer are: 1) storefront/webcart services, which help retailers and manufacturers deliver content and streamline the online purchase process, 2) where-to-buy services, which show consumers where to buy products when they are shopping on manufacturer websites, and 3) shopping channel management services, which manage advertising and product data fed to shopping engines, paid search, Google product search, affiliate programs, etc.

Here are some data for sales trends seen through these key services for the start to the 2009 holiday shopping season:

• Shopping channel management – increase of 2.6% in average order value across CI retailers, with biggest day by sales volume on Thanksgiving Day, up 61 percent over 2008, followed by Black Friday up 61% and Cyber Monday up 73%.

• Storefront/webcart – Black Friday brought the greatest sales volume, up 36% over 2008, followed by Cyber Monday, up 51%, and Thanksgiving Day, up 35%. These sales increases weathered a 7% decline in average order value due to decreases in average selling prices as consumers are buying more but spending less per item.

• Online where-to-buy service – average order value increased 20%, while Cyber Monday brought in the greatest sales volume, up 4% over 2008, followed by Black Friday, up 51%, and Thanksgiving Day, up 23%.

For more comments on these trends, see the most recent CI press release here.

See their reports on Cyber Monday sales and Thanksgiving/Black Friday overall performance.

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Accelerating Product Performance and Sales from Google Starts with Your Data Feed

Tuesday, October 13th, 2009

One of our partners, Channel Intelligence, is hosting a webinar tomorrow (Wed.) featuring new services and upcoming improvements by Google expected to help merchants with the 2009 holiday shopping season.

Scheduled for Wednesday, October 14, 2009, from 1:00 PM to 2:00 PM EDT, the webinar will feature how to boost product sales through enriched product data feeds and other retailer-tested tips, as well as several new innovations merchants can draw on. Guest speakers from Google, Inc. will join CI to present upcoming Google enhancements that retailers can leverage for the 2009 holiday season.

Google offers merchants many tools to help drive shoppers to online and local stores, including a few new enhancements about to be introduced just in time for the holiday shopping season. Guest speakers Vivek Tata, Associate Product Marketing Manager, and Sarah Beritzhoff, Strategic Partner Manager, of Google, Inc., will join CI’s Larry Weeks, Senior Manager of Strategic Marketing Consulting, and Rob Streeter, Sr. Manager Partner Development, to discuss ways merchants can better leverage Google for a more profitable 2009 holiday shopping season.

CI will share tips with merchants on ways to maximize product performance and increase sales from various Google properties, as well as share success stories from current retailer customers.

A foundational element often overlooked when advertising on Google is the provision of content rich, high-quality data feeds, since Google’s powerful database leverages data feeds to render the merchants’ products to the right consumer at the right time. Attendees can expect to learn more about this essential element and its role in successful campaigns, as well as a host of other ways to improve sales performance.

Attendees can register here

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Posted in Online Marketing, SEO Advantage, Tip of the Day | No Comments »