Call me a nerd, but I sometimes like to fancy myself a mad content scientist. [insert maniacal high-pitched laughter] Maybe this mindset might mean ... More
Buyer Personas 101: How Well Do You Know Your Customers?
Definitions and examples of buyer personas, why they’re important to content marketing and how to create them. In the realms of business and ... More
10 Content Marketing Trends to Watch Out For in 2017
It has sure been a tumultuous year for American politics and society. However, the content marketing world has seen robust growth and steady ... More
3 Simple Changes to Make SEO Work for You
Ensuring that your website reaches as many customers and clients as possible is the entire reason for investing in any type of digital and online ... More
Forget the Debates: How SEO is a Presidential Candidate’s Best Weapon
Decisions about both the Republican and Democratic nominees for the President of the United States will soon be made, and the heat is getting turned ... More
4 SEO & Internet Marketing Predictions for 2016
While we’re already over a quarter of the way through 2016, there is still plenty of time left for new and exciting things to happen in the world of ... More
Is the False Consensus Effect Hurting Your Link Building Efforts?
Have you ever experienced a situation where you and a group were offered two options, and you were surprised that more people didn’t choose the option ... More
SEO-e Friday Trivia: Social Pull
Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two ... More
SEO-e Friday Trivia: Search Engine Origins
Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two ... More