SEO Roundup: May 16, 2014

seo-weekly-roundupLast week we talked about the importance of emotions from the marketer’s side, and how becoming invested in your client’s success makes your efforts more productive. This week we have an excellent piece from Search Engine Land that takes a look at the emotions we’re dealing with on the consumer side of things.

There’s a lot of research and analysis at the link, and you should definitely take the time to read it, but to me the big takeaway here is that we can make the content we produce more effective by keeping in mind what emotion we’re targeting. In fact, I might even take it further and say that if you haven’t identified the emotion you’re evoking with your content, you haven’t really done the job as well as you could.… Continue Reading

How Expert Authors Can Empower Your Ecommerce SEO

ecommerce-SEO-tipsYou are likely asking yourself, “What in the world do expert authors have to do with my ecommerce site?” While there doesn’t seem to be an immediate connection, Jill Kocher points out in her recent article that Google has decided to identify and promote content authored by experts to rely less on links by its algorithms.

Last year’s Hummingbird algorithm update made it possible for Google to rely less on backlinks and use natural language and identity.

Your ecommerce site can tap into the benefits of expert author content. The resulting boost in web traffic, customer engagement, sales and search engine ranking are worth its weight in gold.… Continue Reading

Free or Low Cost Images That Instantly Make Your Content Irresistible

free-low-cost-images-content-marketingCreating unique content your website or blog is a challenge. Finding the right image to accompany the content—ever more so. And let’s face the facts—the most critical component of content marketing is images. It doesn’t matter if you are posting articles, contests, or blog posts, if there’s no image or video that grabs attention, chances are the text won’t be read.

The social Web is all about pictures. When you consider the popularity of Pinterest, Instagram, and Tumblr, its clear consumers like posting, viewing and sharing photos with each other and brands.

You don’t have to be a Fortune 500 corporation to attract the most eyeballs.… Continue Reading

SEO Roundup: April 18, 2014

seo-weekly-roundupRoundup’s back, and there’s big news in social this week, as Facebook becomes less annoying for all of us. They’ve put a stop to the practice of asking for likes and shares, something they call like-baiting, in response to user reports and complaints.

Most of us already knew better than to do this, so for us this change means some news feed space has been cleared, hopefully making way for the quality posts we create on behalf of our clients. If these tactics were, in fact, part of your social strategy, consider adjusting your approach. Asking for likes is the equivalent of creating a blog post that says, “Please read my blog.” That’s not marketing; that’s begging.… Continue Reading

Social Media, Crowdfunding, and $56M Nail Polish

jane-park-julep-success

I’ve always been fascinated with crowdsourcing and crowdfunding. Hunting the subjects online, I came across Carol Tice’s Forbes article about a Seattle-based company called Julep that cranks out skin care products, makeup, and funky suede-look and 3-D holographic glitter nail polish. Julep has made quite a name for itself through social media marketing and crowdfunding since its 2007 debut as a single nail salon.

Why should we care? Julep applied rapid iteration—something foreign to the beauty industry—and their ecommerce sales have skyrocketed. Forbes estimates Julep’s 2013 revenue topped $20 million.That’s why.

And get this—Monday Julep announced it acquired $30 million in financing from venture-capital firms, including Starbucks founder Howard Schultz’s Maveron.… Continue Reading