SEO Roundup: November 21, 2013

Weekly SEO Roundup newsIn the midst of reading and gathering articles for this week’s roundup I ran across a case of plagiarism. I’m not talking about the obvious kind, like the scraping that one marketer recently discovered. This was a more insidious kind – the kind that won’t be caught by software, and the kind that some marketers seem able and willing to justify.

One marketer had written an original piece, while another blogger had published a blog post several days later that was simply a thinner, rephrased version of the first post. Blog #1 is a major industry player and a trusted source of SEO news and information.… Continue Reading

SEO Roundup: November 14, 2013

Weekly SEO Roundup newsLet’s start this roundup off with some data you can use. Ipsos OTX has released the results of a survey on the types of websites users visit more frequently, and this article breaks down some of the data for us. Unsurprisingly, search engines are on top, with social media a close second.  Blogs make an appearance closer to the bottom of the list than some might expect, but that’s likely because search engines and social media are how visitors get to blogs, so they are obviously going to rank higher.

Really what these numbers are telling us is to keep up the content marketing emphasis.… Continue Reading

SEO Roundup: November 7, 2013

Weekly SEO Roundup newsHoliday Website Planning

Is your website ready for the holidays? With Thanksgiving coming up in a few weeks and the biggest shopping holiday of the year happening the next day, now is the time for eCommerce websites to harness that retail momentum.

If you’re still planning your holiday online marketing campaigns, here’s some help for you. The folks at Constant Contact have created an excellent Pinterest board full of ideas for ways small businesses can make the most of their holiday campaigns. For even more eCommerce-specific help, use the checklist at the end of this article to make sure you don’t miss any steps in your campaign.… Continue Reading

SEO Roundup: October 31, 2013

Zemanta Related Posts ThumbnailIn case you missed the news, LinkedIn has a new iphone app and some . . . interesting ideas about how it wants to use your data. Stephen gave us the details on LinkedIn Intro earlier this week. Definitely worth reading, especially if you’re considering downloading this app.

On the lighter side, if you’re looking for a last minute Halloween costume, here are some fun ideas for online marketers. Before you go looking for that white sheet and quill pen for your ghostwriter costume, though, check out what’s going on in SEO and online marketing this week . . .

Content Marketing:

  • As someone who skims through literal dozens of generic, regurgitated list posts while curating this roundup each week, I am buying everything this blog post is selling.
  • Continue Reading

The Call-to-Action – Its Importance and How You Can Develop Yours

Although most small businesses are now investing more in web marketing over traditional avenues like the YellowPages, most are still missing a critical component on their websites – the call-to-action.

What can be included in a call to action?

 

A call-to-action can include:

  • Specials
  • E-mail newsletter signups
  • How-to guides downloads
  • Demos
  • Interactive tools
  • Contact information

To be clear, the CTA doesn’t always need to immediately convert a visitor into a customer. If your offer is rather complex and expensive for example, you don’t exactly want to jump right out and say “BUY NOW.”

One way to think about it is meeting a girl in a bar – you’re not going to walk up to her and immediately say “let’s go back to my place shall we”.… Continue Reading