SEO Roundup: May 23, 2014

Unsurprisingly, Panda 4.0 is the biggest news this week in the SEO and online marketing world, and folks are talking about it all over the internet, especially the part where eBay got slapped hard for spammy techniques the rest of us have avoided for a while. If you're feeling a little schadenfreude right now don't worry. It's completely understandable. In a very un-Google … [Read more...]

SEO Roundup: May 16, 2014

Last week we talked about the importance of emotions from the marketer's side, and how becoming invested in your client's success makes your efforts more productive. This week we have an excellent piece from Search Engine Land that takes a look at the emotions we're dealing with on the consumer side of things. There's a lot of research and analysis at the link, and you … [Read more...]

How Expert Authors Can Empower Your Ecommerce SEO

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You are likely asking yourself, “What in the world do expert authors have to do with my ecommerce site?” While there doesn’t seem to be an immediate connection, Jill Kocher points out in her recent article that Google has decided to identify and promote content authored by experts to rely less on links by its algorithms. Last year’s Hummingbird algorithm update made it … [Read more...]

Free or Low Cost Images That Instantly Make Your Content Irresistible

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Creating unique content your website or blog is a challenge. Finding the right image to accompany the content—ever more so. And let’s face the facts—the most critical component of content marketing is images. It doesn’t matter if you are posting articles, contests, or blog posts, if there’s no image or video that grabs attention, chances are the text won’t be read. The … [Read more...]

SEO Roundup: April 18, 2014

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Roundup’s back, and there’s big news in social this week, as Facebook becomes less annoying for all of us. They’ve put a stop to the practice of asking for likes and shares, something they call like-baiting, in response to user reports and complaints. Most of us already knew better than to do this, so for us this change means some news feed space has been cleared, hopefully … [Read more...]