SEO Roundup: April 18, 2014

seo-weekly-roundupRoundup’s back, and there’s big news in social this week, as Facebook becomes less annoying for all of us. They’ve put a stop to the practice of asking for likes and shares, something they call like-baiting, in response to user reports and complaints.

Most of us already knew better than to do this, so for us this change means some news feed space has been cleared, hopefully making way for the quality posts we create on behalf of our clients. If these tactics were, in fact, part of your social strategy, consider adjusting your approach. Asking for likes is the equivalent of creating a blog post that says, “Please read my blog.” That’s not marketing; that’s begging.… Continue Reading

Social Media, Crowdfunding, and $56M Nail Polish

jane-park-julep-success

I’ve always been fascinated with crowdsourcing and crowdfunding. Hunting the subjects online, I came across Carol Tice’s Forbes article about a Seattle-based company called Julep that cranks out skin care products, makeup, and funky suede-look and 3-D holographic glitter nail polish. Julep has made quite a name for itself through social media marketing and crowdfunding since its 2007 debut as a single nail salon.

Why should we care? Julep applied rapid iteration—something foreign to the beauty industry—and their ecommerce sales have skyrocketed. Forbes estimates Julep’s 2013 revenue topped $20 million.That’s why.

And get this—Monday Julep announced it acquired $30 million in financing from venture-capital firms, including Starbucks founder Howard Schultz’s Maveron.… Continue Reading

Why Your Website Is Not Making Money

Location, location, location… it’s vital for brick-and-mortar storefronts and online businesses. It takes a lot of online marketing muscle and search engine optimization to ensure your website attracts targeted, qualified customers. If your website isn’t making money despite your best efforts, what can you do?

why-your-website-is-not-making-moneyJayson DeMers wrote an article for Forbes about what to do if your website isn’t making money. He explains that you may have traffic, but it isn’t converting. Conversion is the second most important part of online marketing—traffic is the first. The two have to work in harmony to result in revenue.

Here are common reasons why your website visitors may not be converting:

  • You’re attracting “window shoppers.” These are people are browsing and have no intention of buying.
  • Continue Reading

7 Simple Ways to Improve Ecommerce Conversion Rates

Up Arrow

It’s a new year. Boosting your company web store’s conversion rate is surely on your list of resolutions. The smallest rate increase can make a big difference in sales and profitability. Jordan Lindberg at Practical Ecommerce has written a great article about easy and inexpensive ways to make conversion rate improvement with little effort.

Jordan describes a hypothetical web store that gets 10,000 visitors per month, with an average $100 sale, and a 3 percent conversion rate. In this equation, 10,000 visits net 300 orders and $30,000 in sales.

By improving the conversion rate to 3.5 percent, an additional 50 orders on the same number of visits and an extra $5,000 in sales per month would result, he says.… Continue Reading

How Just a Few Words Can Dramatically Improve Landing Page Conversions

Conversions – whether they involve purchasing a product or providing contact information – is the one metric pretty much everyone understands and is interested in. If you’re working in the marketing department of a large company, conversions are likely the sole focus of your CEO and managers.

They hardly know what a click-through rate is, nor do they care…

What they want to know is how many people are purchasing, subscribing or otherwise becoming a lead.

Several elements have to coalesce in order for your sales landing pages to be successful – easy navigation, engaging design and copy are the top three that immediately come to mind.… Continue Reading