SEO Roundup: December 5, 2014

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If you’re reading this, then congratulations—you survived the biggest shopping weekend of the year. Retail sales following the Thanksgiving holiday broke records this year, but not because of people sleeping in Best Buy parking lots or throwing elbows during a mad Walmart rush.

Cyber Monday reports are in, and according to market data it was the heaviest online shopping day to date. Retail e-commerce spending from desktops topped $2 billion for the first time—and that doesn’t even include the rapidly-growing share of mobile commerce sales.

Here are the highlights:

  • Total e-commerce sales were up by 8.5% year-over-year, although average order values were down by 3.5%
  • Continue Reading

SEO Roundup: September 26, 2014

 seo-roundup-2The juiciest bit of news from the SEO world this week was Google’s announcement of yet another Panda update, which is supposed to add a filter that will help small and medium-sized sites rank higher. The rollout began earlier this week and will continue into next. For anyone who was penalized in the last Panda update, this means a chance for redemption—if the right changes were made.

Here’s what Google had to say about the update:

Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.Continue Reading

SEO Roundup: August 8, 2014

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The fallout from Google’s Authorship changes continues to reverberate around the SEO world. Moz has a case study that includes some interesting theories about what might have been behind the change, but in the meantime it was discovered that Authorship stats have gone the way of photos. Then, someone noticed that Google+ posts themselves still show up in SERPS, with photos intact. It’s enough to make an online marketer a little dizzy!

The consensus among the SEO community, however, seems to be that for the moment Authorship is still valid and worthwhile.

Now let’s look at what else has happened in SEO and online marketing this week .… Continue Reading

SEO Roundup: June 13, 2014

seo-weekly-roundupThe absolute best thing on the internet this week in SEO is this incredibly in-depth guide to Google Algorithms. The author calls it a cheat sheet, but as someone points out in the comments, it might as well be a textbook.

If you’re at all new to SEO, you must read it. If you’re an experienced veteran, you still must read it. The article covers every single thing we know about Panda, Penguin and Hummingbird, and explains it in a wonderfully straightforward manner. I’d wager there’s something new in there for each of us to learn.

That’s not the only robust, useful content on the internet this week for online marketers, though.… Continue Reading

SEO Roundup: May 23, 2014

seo-weekly-roundupUnsurprisingly, Panda 4.0 is the biggest news this week in the SEO and online marketing world, and folks are talking about it all over the internet, especially the part where eBay got slapped hard for spammy techniques the rest of us have avoided for a while. If you’re feeling a little schadenfreude right now don’t worry. It’s completely understandable.

In a very un-Google move, they actually released two updates,  the other being Payday Loan 2.0. Basically, Google decided to give us all a really exciting week.

EBay wasn’t the only site that saw traffic changes after the latest updates, either. Barry Schwartz gathered all the charts and info and gave us the rundown earlier this week.… Continue Reading