SEO Roundup: August 8, 2014


The fallout from Google’s Authorship changes continues to reverberate around the SEO world. Moz has a case study that includes some interesting theories about what might have been behind the change, but in the meantime it was discovered that Authorship stats have gone the way of photos. Then, someone noticed that Google+ posts themselves still show up in SERPS, with photos intact. It’s enough to make an online marketer a little dizzy!

The consensus among the SEO community, however, seems to be that for the moment Authorship is still valid and worthwhile.

Now let’s look at what else has happened in SEO and online marketing this week .… Continue Reading

SEO Roundup: June 13, 2014

seo-weekly-roundupThe absolute best thing on the internet this week in SEO is this incredibly in-depth guide to Google Algorithms. The author calls it a cheat sheet, but as someone points out in the comments, it might as well be a textbook.

If you’re at all new to SEO, you must read it. If you’re an experienced veteran, you still must read it. The article covers every single thing we know about Panda, Penguin and Hummingbird, and explains it in a wonderfully straightforward manner. I’d wager there’s something new in there for each of us to learn.

That’s not the only robust, useful content on the internet this week for online marketers, though.… Continue Reading

SEO Roundup: May 23, 2014

seo-weekly-roundupUnsurprisingly, Panda 4.0 is the biggest news this week in the SEO and online marketing world, and folks are talking about it all over the internet, especially the part where eBay got slapped hard for spammy techniques the rest of us have avoided for a while. If you’re feeling a little schadenfreude right now don’t worry. It’s completely understandable.

In a very un-Google move, they actually released two updates,  the other being Payday Loan 2.0. Basically, Google decided to give us all a really exciting week.

EBay wasn’t the only site that saw traffic changes after the latest updates, either. Barry Schwartz gathered all the charts and info and gave us the rundown earlier this week.… Continue Reading

SEO Roundup: May 16, 2014

seo-weekly-roundupLast week we talked about the importance of emotions from the marketer’s side, and how becoming invested in your client’s success makes your efforts more productive. This week we have an excellent piece from Search Engine Land that takes a look at the emotions we’re dealing with on the consumer side of things.

There’s a lot of research and analysis at the link, and you should definitely take the time to read it, but to me the big takeaway here is that we can make the content we produce more effective by keeping in mind what emotion we’re targeting. In fact, I might even take it further and say that if you haven’t identified the emotion you’re evoking with your content, you haven’t really done the job as well as you could.… Continue Reading

How Expert Authors Can Empower Your Ecommerce SEO

ecommerce-SEO-tipsYou are likely asking yourself, “What in the world do expert authors have to do with my ecommerce site?” While there doesn’t seem to be an immediate connection, Jill Kocher points out in her recent article that Google has decided to identify and promote content authored by experts to rely less on links by its algorithms.

Last year’s Hummingbird algorithm update made it possible for Google to rely less on backlinks and use natural language and identity.

Your ecommerce site can tap into the benefits of expert author content. The resulting boost in web traffic, customer engagement, sales and search engine ranking are worth its weight in gold.… Continue Reading