How to Link Build Part 1: Using Direct Outreach

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When link building, you cannot simply write good content and then sit back and wait for traffic to visit your website. Without promoting your content yourself, you are not likely to receive the kind of traffic you want or need for your business to thrive. Most people will tell you that harder to obtain links are more valuable to your content.

Chances are if you’ve been creating content for a while and it seems like you’re getting no traffic, you’ve most likely failed to add outreach to your marketing plan. Rather than simply slap your new content on your established website, you need to add this new content into your marketing plan as well.… Continue Reading

When Link Building Goes Wrong: 8 Link Building Practices to Avoid

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As the head of a business, you know it is important for your current and potential customers to be able to find you when they run an internet search. You also have heard of connecting the content on your website through link building; however, you’re not sure where to start. The most important part of link building is understanding what you can do and what you can’t do (without penalty). Knowing what NOT to do can sometimes be more helpful than knowing what you should do.

Why is knowing what not to do more important? Making a mistake when you’re building links can result in a Google penalty (…in which your website becomes negatively ranked).… Continue Reading

Social Wednesday: September 17, 2014

SEO-Social-WednesdayThere’s just something special about Wednesday. The woes of Monday have come and gone. The weekend, full of relaxation and play, is within reach, and that calls for a celebration. At SEO-e, we are all about celebrating social media’s marketing geniuses in “Social Wednesday.” We find online marketing’s brightest stars that you can follow to learn about the latest technologies, tricks and tips.

Meandering through Twitter-space I came upon Kevin Lane Skarritt (@skarritt), Chief Peep (his words, not mine!) and CEO of Flock Marketing, a 19-year-old agency that teaches small businesses innovative brand and social media engagement strategies. As if his clever cover photo featuring Grumpy Cat is not enough reason to check out his Twitter account, he tweets about social media—from tips to news to strange but true stories.… Continue Reading

SEO Roundup: September 12, 2014

seo-roundup-2As a content developer myself, I admit I may have somewhat of a conflict of interest in preaching about the importance of creating quality web content in your SEO strategy, but at least I’m not alone in my conviction. A newly released Google search rankings study from SearchMetrics has declared that quality content creation is “no longer an addition to, but is the main focus of, SEO.” And they’ve got data to back it up.

It shouldn’t be all that surprising then that content marketing topics seemed to be all the rage this week. From getting in touch with your funny side to discovering the voice of the customer, take a few minutes to check out these helpful links on rethinking your content marketing strategy, as well as these other well-written articles and SEO updates from around the web.… Continue Reading

Google Writes Off Authorship

google-authorshipThree years ago Google announced authorship to eliminate spam and duplicate content, and offer high quality content created by a niche and industry authority in search results. It seemed the search giant intended for people populating web properties with content to play a pivotal role in how Google treated search results. After all, they bombarded us with multiple videos on how to use authorship markup on websites. They also added features, like Google Plus circle counts, and authorship impression data to Webmaster Tools.  Google seemed to value authorship more and more as time went on.

I was among the SEO professionals who scrambled to build a Google+ account, post an author photo and bio so that I could be visible in Google search results and achieve the best ranking.… Continue Reading