SEO Roundup (July 10, 2015): PPC, Lead Generation and the Evolution of SEO

Zemanta Related Posts Thumbnail

Welcome back to the semi-monthly SEO Roundup, powered by SEO Advantage. With so many headlines and advice articles circulating out there about internet marketing, we’ve taken it upon ourselves to occasionally cull through the flood of media to find a handful of the very best resources for our fellow SEOs and marketers.

So without any more hoo-hah, here are 14 great links from the last couple weeks that you should definitely consider checking out:

Search Engine Optimization

  • In case you forgot, it’s summer now – which means you have no excuse for breaking eye contact with the computer screen every once in a while and going outside to enjoy the sunshine.
Continue Reading

Why You Shouldn’t Press the DELETE Button on Your Website’s Old Content

keyboard with delete button

The content on your website is important. As a webmaster, you definitely should update your content on a regular basis, but this doesn’t mean it’s always best to junk all of your outdated content. The content found on your website is actually much more important than just providing information to your visitors.

Reasons to Keep Existing Content

  • If you’ve had your website for any length of time, then your content has already been indexed by search engines. In addition, you’ve likely already handled visitor traffic; therefore, your website has already been ranked by Google based on your SEO value. If you delete this indexed content, you will likely see a drop in rankings.
Continue Reading

SEO Roundup (June 12, 2015): Twitter CEO Leaves the Nest, Pending Panda Update and Other SEO Headlines

Zemanta Related Posts Thumbnail

Twitter’s CEO Dick Costolo has announced that he will be stepping down from the helm of one of the world’s largest online social networking services. Co-founder Jack Dorsey will step in as interim CEO starting July 1. This change in leadership may also signal a change in Twitter’s trajectory.

Twitter’s recent deal with Google has some speculating if the micro-blogging platform could soon be yet another Google acquisition.

As Social Media Today reports:

Would Google consider buying Twitter? Many investors see this as a good match, and it could be an avenue the company looks at under new leadership. If that were to happen, that would be a significant shift in the tech landscape – the second biggest acquisition in tech history.

Continue Reading

6 Totally Free Tools to Help Update Your Business’s Keywords

keywords concept

Using the right keywords for your website content is crucial for attracting the best kind of traffic to your site. Determining new, highly value keywords can be difficult though. This is because your customers (site visitors) will all search for your products/services differently. For instance, some people search “A/C repair”, while others may type in “fix my air conditioner.” If you’re an HVAC company, you want to rank for both search terms, as well as any others that people may input.

In order to figure out new keywords for your website, there are a number of tools at your disposal. Below are 6 free resources for doing so…

Keyword Suggestions

Keyword suggest tools work by combining searches from Google, Yahoo, Bing and other search engines that relate to what a user is looking for.… Continue Reading

SEO Roundup (May 29, 2015): Google turns up the Heat on Social Signals, SEO Humor and more

Zemanta Related Posts Thumbnail

When Google implements SERP changes and algorithm updates, they usually don’t like to make a big fuss about it. In fact, 9 out of 10 times there is no notice or announcement whatsoever. So when Google does make announcement, like they did recently, internet marketers tend to pay attention.

In response to some significant fluctuations in rankings starting in early May, Google let the cat out of the bag that “there had been a change to the core algorithm relating to how ‘quality signals’ work when measuring content quality.”

This startling announcement did two things: 1) it confirmed that SERP changes are indeed in motion right now; and 2) it revealed that the update is not Panda algorithm-related as most SEOs thought.… Continue Reading