SEO Roundup (May 29, 2015): Google turns up the Heat on Social Signals, SEO Humor and more

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When Google implements SERP changes and algorithm updates, they usually don’t like to make a big fuss about it. In fact, 9 out of 10 times there is no notice or announcement whatsoever. So when Google does make announcement, like they did recently, internet marketers tend to pay attention.

In response to some significant fluctuations in rankings starting in early May, Google let the cat out of the bag that “there had been a change to the core algorithm relating to how ‘quality signals’ work when measuring content quality.”

This startling announcement did two things: 1) it confirmed that SERP changes are indeed in motion right now; and 2) it revealed that the update is not Panda algorithm-related as most SEOs thought.… Continue Reading

SEO Roundup (May 15, 2015): Google’s RTBF Controversy, Bing “Mobilegeddon” and How to Approach SEO like a Game of Thrones Character

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It’s been nearly a year since Google was forced to comply with the “right to be forgotten” (RTBF) rule laid out by the EU Court of Justice, and in the last 12 months the search engine has received over 254,000 removal requests throughout Europe. However, according to sources, around 70 percent of RTBF requests were denied by Google in the last year.

In addition to the outrage expressed by those whose removal requests were denied, many individuals who have had their RTBF request granted are unsatisfied with the scope of the removals.  European regulators and politicians continue to push for the removals to apply to Google’s full index rather than just local and European versions of the index.… Continue Reading

How Optimized Images with SEO Can Generate More Website Traffic

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Aside from high quality content, images can be the next best powerful tool for website optimization. In fact, properly formatted images are capable of spawning a high volume of traffic from search engines such as Google Images. If you want your website to be able to capitalize on this traffic, you will need to learn how to optimize your images.

Fortunately, it’s fairly quick and easy to do…

1. Use ALT Text

Typically, when you look at an image (such as a person laughing) you’ll be able to recognize it without a caption. However, a search engine “spider” will not be able to do so—you will need to provide some additional information in the form of alt text.… Continue Reading

SEO Roundup: April 17, 2015

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Mobilegeddon. It’s coming and it’s inevitable. Are you ready?

Like a shiver that runs down your spine, the term “mobilegeddon” has been creeping into all the major SEO blogs and forums and describes the impending Google algorithm update that is expected to boost mobile-ready sites and punish websites who don’t fall in line.

This move by the world’s most popular search engine is seen as the “next step” into the future of online search according to the company. Seeing as almost 9 in 10 U.S. teens have access to some kind of mobile device, it’s hard to argue otherwise. However, a recent crawl found that 40% of the top 25,000 websites are not mobile-friendly.… Continue Reading

SEO Roundup: March 13, 2015

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It was discovered this week that over a million WordPress websites using the popular SEO plugin Yoast are more vulnerable to hackers due to a critical security flaw.

Developed by a Dutch website optimization company, the Yoast plugin is susceptible to cyber attackers looking to gain control over a site’s database and add counterfeit administrative accounts—known as a blind SQL injection vulnerability.

Search Engine Land and other news sites quickly sent out a warning, saying:

“If you are on WordPress, there is a good chance you are using this Yoast plugin. To fix the issue, upgrade to version 1.7.4 immediately.”

Yoast creators later announced that they have released a WordPress update for their plugin (both free and premium versions) that should automatically patch up the security hole; however, site admins are strongly encouraged to update as soon as possible if WordPress hasn’t installed the update already.… Continue Reading