5 Lessons to Take Away from Eye-Tracking Studies

SEOe blog image 08-07-14For marketers concerned that their web content is not performing to its maximum potential, eye-tracking software and heat maps can tell you where your visitors are looking when they view your website. There are currently 5 important eye-tracking studies that provide some insight into visitor’s browsing patterns. These studies can help marketers design more efficient copy and graphics.

1.    Avoid “Dead Weight” with Visuals

When assembling a landing page, you need to ensure the elements that “pop” to the viewer are the ones that matter most to your business and/or product. Moreover, you need to ensure that you aren’t putting too much weight on the visuals that don’t encourage customers to take action.… Continue Reading

SEO Roundup: July 2014

Weekly-SEO-Roundup-newsAs promised last week, today we’ve got a month-long SEO Roundup covering the entire month of July. The SEO and online marketing community created tons of great content, advice and guides this month, so I probably missed a few. Be sure to hit me up on Google+ or Twitter if you wrote something awesome I missed.

Lots to go through this month, so let’s get straight to the links . . .

Analytics:

  • Great tips here on being an analytics power-user.

Consumer Psychology:

SEO Roundup: June 27, 2014

seo-weekly-roundupThe big news in SEO and online marketing this week regards Google (doesn’t it always?) and their recent announcement that they’ll no longer be displaying authorship photos in SERPS. What does that mean for us? Depends on who you ask, but it’s safe to say that most of us are at the very least bummed about this development.

Over at Moz, the discussion on the removal of authorship photos includes some important reminders. Namely, that authorship itself isn’t going anywhere, and its purpose – to help identify quality content by subject matter experts – remains the same.

Meanwhile, the folks at LunaMetrics have posted a poll regarding how authorship photos affect search, and the discussion at Search Engine Land contains a lot of different perspectives on the change and authorship in general.… Continue Reading

SEO Roundup: June 13, 2014

seo-weekly-roundupThe absolute best thing on the internet this week in SEO is this incredibly in-depth guide to Google Algorithms. The author calls it a cheat sheet, but as someone points out in the comments, it might as well be a textbook.

If you’re at all new to SEO, you must read it. If you’re an experienced veteran, you still must read it. The article covers every single thing we know about Panda, Penguin and Hummingbird, and explains it in a wonderfully straightforward manner. I’d wager there’s something new in there for each of us to learn.

That’s not the only robust, useful content on the internet this week for online marketers, though.… Continue Reading

How Expert Authors Can Empower Your Ecommerce SEO

ecommerce-SEO-tipsYou are likely asking yourself, “What in the world do expert authors have to do with my ecommerce site?” While there doesn’t seem to be an immediate connection, Jill Kocher points out in her recent article that Google has decided to identify and promote content authored by experts to rely less on links by its algorithms.

Last year’s Hummingbird algorithm update made it possible for Google to rely less on backlinks and use natural language and identity.

Your ecommerce site can tap into the benefits of expert author content. The resulting boost in web traffic, customer engagement, sales and search engine ranking are worth its weight in gold.… Continue Reading