How Expert Authors Can Empower Your Ecommerce SEO

ecommerce-SEO-tipsYou are likely asking yourself, “What in the world do expert authors have to do with my ecommerce site?” While there doesn’t seem to be an immediate connection, Jill Kocher points out in her recent article that Google has decided to identify and promote content authored by experts to rely less on links by its algorithms.

Last year’s Hummingbird algorithm update made it possible for Google to rely less on backlinks and use natural language and identity.

Your ecommerce site can tap into the benefits of expert author content. The resulting boost in web traffic, customer engagement, sales and search engine ranking are worth its weight in gold.… Continue Reading

SEO Roundup: May 9, 2014

seo-weekly-roundupThere’s a wonderful article on Business 2 Community this week on the concept of “influencer marketing.” It discusses not only the evolving role of public relations, but its relationship to marketing and most importantly – at least to my mind – the fact that to master the art of influence, you must be an enthusiastic advocate for your client.

What does it mean to be an enthusiastic advocate? It means you’re authentically interested in the company and products or services you’re promoting. It means you’re so excited by what your client is bringing to the marketplace that you can’t help but tell everyone about it, loudly and proudly.… Continue Reading

Free or Low Cost Images That Instantly Make Your Content Irresistible

free-low-cost-images-content-marketingCreating unique content your website or blog is a challenge. Finding the right image to accompany the content—ever more so. And let’s face the facts—the most critical component of content marketing is images. It doesn’t matter if you are posting articles, contests, or blog posts, if there’s no image or video that grabs attention, chances are the text won’t be read.

The social Web is all about pictures. When you consider the popularity of Pinterest, Instagram, and Tumblr, its clear consumers like posting, viewing and sharing photos with each other and brands.

You don’t have to be a Fortune 500 corporation to attract the most eyeballs.… Continue Reading

Why Your Website Is Not Making Money

Location, location, location… it’s vital for brick-and-mortar storefronts and online businesses. It takes a lot of online marketing muscle and search engine optimization to ensure your website attracts targeted, qualified customers. If your website isn’t making money despite your best efforts, what can you do?

why-your-website-is-not-making-moneyJayson DeMers wrote an article for Forbes about what to do if your website isn’t making money. He explains that you may have traffic, but it isn’t converting. Conversion is the second most important part of online marketing—traffic is the first. The two have to work in harmony to result in revenue.

Here are common reasons why your website visitors may not be converting:

  • You’re attracting “window shoppers.” These are people are browsing and have no intention of buying.
  • Continue Reading

The Content Marketer’s Guide to Editorial Calendar Bliss

file000786402730Despite the plethora of web tools and apps to make my life easier managing content and writing projects, I’ve spent years handwriting projects and notes in a daily planner. I know, I know, “get with the times, Julia.”

A fellow writer recently showed me her online editorial calendar. It’s a Google spreadsheet that she claims is effective for staying on top of content marketing. It improves time management, she said.

I tried her version of editorial calendar a couple of weeks ago. I like it, especially since it can be shared with contributing writers or team members.

In my quest to discover ways to use the calendar more effectively, I came across Spectate CEO Kat Liendgens’ article about editorial calendar best practices.… Continue Reading