Google Writes Off Authorship

google-authorshipThree years ago Google announced authorship to eliminate spam and duplicate content, and offer high quality content created by a niche and industry authority in search results. It seemed the search giant intended for people populating web properties with content to play a pivotal role in how Google treated search results. After all, they bombarded us with multiple videos on how to use authorship markup on websites. They also added features, like Google Plus circle counts, and authorship impression data to Webmaster Tools.  Google seemed to value authorship more and more as time went on.

I was among the SEO professionals who scrambled to build a Google+ account, post an author photo and bio so that I could be visible in Google search results and achieve the best ranking.… Continue Reading

SEO Roundup: September 5, 2014

Weekly-SEO-Roundup-newsThere’s a fantastic tutorial this week from the folks at Linkerati on how Google Trends can help with research and tracking industry trends. While the author makes the point that the data isn’t quite enough to plan a full campaign around, he also does a wonderful job of detailing exactly what you can discover, and how that information can be used.

And for more great in-depth learning, check out this piece on evaluating the quality of content. We all like to think that the content we’re producing is good, but we owe it to our clients to look a little deeper when we can, and the tips in the article will help you do just that.… Continue Reading

SEO Roundup: August 15, 2014

seo-roundup-2

When I first told my friends and family that I was hired by an SEO company, all I got were blank stares and “Huh?’s.”

Sure, the industry has come a long way in a few years and increasingly people are starting to at least recognize the term, but it still remains a relatively strange concept to a lot of folks. Looking back, I’m not even sure that I knew exactly what SEO fully entailed when I got started working at SEO Advantage (not sure that I do now either…).

Part of the difficulty with explaining SEO to people is that it is constantly evolving.… Continue Reading

5 Lessons to Take Away from Eye-Tracking Studies

SEOe blog image 08-07-14For marketers concerned that their web content is not performing to its maximum potential, eye-tracking software and heat maps can tell you where your visitors are looking when they view your website. There are currently 5 important eye-tracking studies that provide some insight into visitor’s browsing patterns. These studies can help marketers design more efficient copy and graphics.

1.    Avoid “Dead Weight” with Visuals

When assembling a landing page, you need to ensure the elements that “pop” to the viewer are the ones that matter most to your business and/or product. Moreover, you need to ensure that you aren’t putting too much weight on the visuals that don’t encourage customers to take action.… Continue Reading

SEO Roundup: July 2014

Weekly-SEO-Roundup-newsAs promised last week, today we’ve got a month-long SEO Roundup covering the entire month of July. The SEO and online marketing community created tons of great content, advice and guides this month, so I probably missed a few. Be sure to hit me up on Google+ or Twitter if you wrote something awesome I missed.

Lots to go through this month, so let’s get straight to the links . . .

Analytics:

  • Great tips here on being an analytics power-user.

Consumer Psychology: