SEO Roundup: November 21, 2013

Weekly SEO Roundup newsIn the midst of reading and gathering articles for this week’s roundup I ran across a case of plagiarism. I’m not talking about the obvious kind, like the scraping that one marketer recently discovered. This was a more insidious kind – the kind that won’t be caught by software, and the kind that some marketers seem able and willing to justify.

One marketer had written an original piece, while another blogger had published a blog post several days later that was simply a thinner, rephrased version of the first post. Blog #1 is a major industry player and a trusted source of SEO news and information.… Continue Reading

How Google Authorship Can Help Your Business

Authorship was started by Google to eliminate spam and duplicate content. It helps search users receive quality content relevant to their search that is created by niche and industry authorities. Authorship protects authors’ work and at the same time, builds the authors’ credibility online. The search engine displays author information in search results. Here is a Google shared screenshot of how an author’s information appears in search results:

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A content marketing plan and search engine optimization (SEO) is crucial to get your content ranked. Websites must deliver compelling content in different forms (product pages, blog posts, and more) that are formatted for search crawlers to achieve page ranking.… Continue Reading

SEO Roundup: November 7, 2013

Weekly SEO Roundup newsHoliday Website Planning

Is your website ready for the holidays? With Thanksgiving coming up in a few weeks and the biggest shopping holiday of the year happening the next day, now is the time for eCommerce websites to harness that retail momentum.

If you’re still planning your holiday online marketing campaigns, here’s some help for you. The folks at Constant Contact have created an excellent Pinterest board full of ideas for ways small businesses can make the most of their holiday campaigns. For even more eCommerce-specific help, use the checklist at the end of this article to make sure you don’t miss any steps in your campaign.… Continue Reading

The Marketing Copywriter’s Guide to Avoiding Offensive Language: Part I

Copywriting and offensive languageNot every copywriter wants to avoid offensive language. In some venues it’s what the audience wants and expects. If you’re a marketing copywriter, though, you’re not writing for an audience you choose.

Unless they tell you otherwise, chances are your clients would rather err on the side of caution when it comes to the possibility of offending potential customers – and before you start railing against political correctness, remember that clients aren’t paying you to fix society’s sensitivity toward certain words. They’re paying you to create content that reaches the right audience, and that’s trickier than you might imagine.

For a lot of people, certain ways of speaking and writing are common in their communities and families.… Continue Reading

SEO Roundup: October 31, 2013

Zemanta Related Posts ThumbnailIn case you missed the news, LinkedIn has a new iphone app and some . . . interesting ideas about how it wants to use your data. Stephen gave us the details on LinkedIn Intro earlier this week. Definitely worth reading, especially if you’re considering downloading this app.

On the lighter side, if you’re looking for a last minute Halloween costume, here are some fun ideas for online marketers. Before you go looking for that white sheet and quill pen for your ghostwriter costume, though, check out what’s going on in SEO and online marketing this week . . .

Content Marketing:

  • As someone who skims through literal dozens of generic, regurgitated list posts while curating this roundup each week, I am buying everything this blog post is selling.
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