How Optimized Images with SEO Can Generate More Website Traffic

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Aside from high quality content, images can be the next best powerful tool for website optimization. In fact, properly formatted images are capable of spawning a high volume of traffic from search engines such as Google Images. If you want your website to be able to capitalize on this traffic, you will need to learn how to optimize your images.

Fortunately, it’s fairly quick and easy to do…

1. Use ALT Text

Typically, when you look at an image (such as a person laughing) you’ll be able to recognize it without a caption. However, a search engine “spider” will not be able to do so—you will need to provide some additional information in the form of alt text.… Continue Reading

SEO Roundup: April 17, 2015

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Mobilegeddon. It’s coming and it’s inevitable. Are you ready?

Like a shiver that runs down your spine, the term “mobilegeddon” has been creeping into all the major SEO blogs and forums and describes the impending Google algorithm update that is expected to boost mobile-ready sites and punish websites who don’t fall in line.

This move by the world’s most popular search engine is seen as the “next step” into the future of online search according to the company. Seeing as almost 9 in 10 U.S. teens have access to some kind of mobile device, it’s hard to argue otherwise. However, a recent crawl found that 40% of the top 25,000 websites are not mobile-friendly.… Continue Reading

SEO Roundup: March 13, 2015

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It was discovered this week that over a million WordPress websites using the popular SEO plugin Yoast are more vulnerable to hackers due to a critical security flaw.

Developed by a Dutch website optimization company, the Yoast plugin is susceptible to cyber attackers looking to gain control over a site’s database and add counterfeit administrative accounts—known as a blind SQL injection vulnerability.

Search Engine Land and other news sites quickly sent out a warning, saying:

“If you are on WordPress, there is a good chance you are using this Yoast plugin. To fix the issue, upgrade to version 1.7.4 immediately.”

Yoast creators later announced that they have released a WordPress update for their plugin (both free and premium versions) that should automatically patch up the security hole; however, site admins are strongly encouraged to update as soon as possible if WordPress hasn’t installed the update already.… Continue Reading

SEO Roundup: February 27, 2015

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Welcome back to our Friday SEO roundup, where we take a look back at the biggest and best content pertaining to the world of internet marketing published in the last couple weeks!

First, the news. Lately, it appears Google has gone a little color crazy as they test out two new search features. The first is a new red label based on page speed that warns browsers when a website is slow to load. The label looks similar to the yellow Ad label that signifies paid search listing. If rolled out, this ranking factor could make page load time much more important for site developers.… Continue Reading

What to Expect for SEO in 2015

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Staying abreast of all the changing trends of SEO isn’t always easy, but it can certainly help move your business forward. As businesses move away from push marketing and embrace SEO, you’ll need to be able to wade the waters of online marketing and know where the trends will turn next.

Here are 5 trends you should look out for in 2015:

  1. Online Security

    It’s all about cyber security these days. This is especially true of websites who deal with payments collected online and sensitive personal data. In order to keep this information safe, you’ll need to enact adequate security protocols.

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