Understanding the Intent of Search Queries – EMI vs. EMQ

In the early days of search engine optimization, all a site owner or SEO pro had to do was to use the exact phrases people were searching for in their copy. Simply include “keyphrase” in your page’s URL, title, META tags and copy a sufficient number of times and your landing page would rank high.

As the Google algorithm has developed though, this exact phrase matching in your copy isn’t really necessary anymore. In fact, it can really hurt you if it’s overdone…no longer do you see pages with lots of keywords peppered in the copy at the top of the search results.… Continue Reading

7 Common Misconceptions about Social Media

Over the last few years, social media has become the new frontier in the online marketing world. Literally hundreds of how-to articles on how you can use social media to connect with prospective and existing customers populate the Internet.

But like any technology that’s relatively new, there are misconceptions and outright myths about social media. Believing these myths either prevent businesses from tapping into a potentially valuable marketing channel or cause businesses to underestimate the effort required and quickly give up.

Continue reading for 7 of the most common we’ve heard:

1.       Social Media is Free!

While it is true that it doesn’t cost anything to set up a profile on Facebook, Twitter, Google+, LinkedIn and YouTube, the time and effort to regularly add content to them is not.… Continue Reading

Understanding and Overcoming Google’s Penguin Update

In the 3rd the week of April, Google released a major update the search giant dubbed “Penguin.” The algorithmic update was in fact announced ahead of time…we expected it to be pretty significant.

Now that over a month has passed since it was released, we’ve been able to get a better idea of the types of sites Google penalized and what affected webmasters can do to deal with the problem.

After scouring trusted sources and evaluating how sites we work with fared, we’re able to report some of the technical aspects of why sites were penalized and what can be done to reclaim lost rankings.… Continue Reading

Upcoming Google Update to Penalize “Over-Optimized” Sites

Rarely do we get a glimpse of a Google algorithm update before it occurs. But during a recent panel discussion at the SXSW event in Austin, Texas, Google’s spam chief Matt Cutts announced some minor tweaks to the search engine’s algorithm.

Dubbed the “Venice” update, Cutts said Google would punish sites that are too optimized for SEO, or what he called “over optimized” or “overly SEO’d” (…according to reports from HubSpot and Search Engine Land).

Although Cutts initially had planned not to announce the update ahead of time, he decided to go ahead and spill the beans following a question the panel received from an attendee at the SXSW event.… Continue Reading

Mobile Smartphones and SEO

You or someone you know in all likelihood owns a mobile smartphone (…like the I-Phone, Android or something similar) and accesses the Internet with it. These devices have grown by leaps and bounds in the last few years – projections are that one day, more people will access the Internet with a handheld device than laptops or traditional desktop machines.

With that said, now is the time to consider integrating a mobile version of your website into your online marketing strategy.

When examining this from a purely SEO standpoint though, one thing you must understand before anything:

Search engines like Google, Bing and Yahoo don’t give a hoot if you have a mobile compatible web site or not

That’s right – websites designed for mobile users do NOT receive any special treatment from the search engines.… Continue Reading