10 ‘On-Page’ SEO Tactics You Should Avoid At All Costs – Part I

Don't let Google put you in the penalty box for trying to outsmart them

Don’t let Google put you in the penalty box for trying to outsmart them. You can’t, at least not for long.

Being penalized by the search engines for any tactics they deem against their guidelines can have dramatic consequences for not only your website’s position in Google, but your business’ bottom line as well. Each time Google releases a big update, it’s not hard to find stories about sites/businesses losing revenues and laying off staff.

The so called “black hat” SEO tactics detailed below clearly violate search engines’ published guidelines. We hope that discussing tricks search engines find objectionable will help you recognize, and thus, avoid them.… Continue Reading

URL Syntax and How It Can Dramatically Affect SEO

While it may seem like a minor detail, we can’t tell you how many times we’ve spotted bad URLs in a website…in fact, it’s one of the first things that jump out at us when evaluating site from strictly the ability to be crawled and indexed.

Search engines do in fact take time to crawl just about any URL, no matter how badly it’s set up.

Taking a little bit of time to manage your URLs to ensure they display properly though can provide multiple benefits – in terms of both SEO and usability.

Take this URL for example:


This “breadcrumb” style that includes keywords is best type of URL to have.… Continue Reading

Understanding the Intent of Search Queries – EMI vs. EMQ

In the early days of search engine optimization, all a site owner or SEO pro had to do was to use the exact phrases people were searching for in their copy. Simply include “keyphrase” in your page’s URL, title, META tags and copy a sufficient number of times and your landing page would rank high.

As the Google algorithm has developed though, this exact phrase matching in your copy isn’t really necessary anymore. In fact, it can really hurt you if it’s overdone…no longer do you see pages with lots of keywords peppered in the copy at the top of the search results.… Continue Reading

7 Common Misconceptions about Social Media

Over the last few years, social media has become the new frontier in the online marketing world. Literally hundreds of how-to articles on how you can use social media to connect with prospective and existing customers populate the Internet.

But like any technology that’s relatively new, there are misconceptions and outright myths about social media. Believing these myths either prevent businesses from tapping into a potentially valuable marketing channel or cause businesses to underestimate the effort required and quickly give up.

Continue reading for 7 of the most common we’ve heard:

1.       Social Media is Free!

While it is true that it doesn’t cost anything to set up a profile on Facebook, Twitter, Google+, LinkedIn and YouTube, the time and effort to regularly add content to them is not.… Continue Reading

Understanding and Overcoming Google’s Penguin Update

In the 3rd the week of April, Google released a major update the search giant dubbed “Penguin.” The algorithmic update was in fact announced ahead of time…we expected it to be pretty significant.

Now that over a month has passed since it was released, we’ve been able to get a better idea of the types of sites Google penalized and what affected webmasters can do to deal with the problem.

After scouring trusted sources and evaluating how sites we work with fared, we’re able to report some of the technical aspects of why sites were penalized and what can be done to reclaim lost rankings.… Continue Reading