10 Important Points to Consider when Redesigning your Website

Every so often, your website should undergo a face lift. It’s important to consider a site redesign every couple of years or so to maintain a fresh appearance for your company.

If you just put a site online and don’t touch its design for many years, it will appear that your company is behind the times. Since online marketing channels and SEO is constantly evolving, you have to stay current or risk losing your position to a competitor who’s on top of their game and has an updated site.

Other reasons like migrating to a new content management system or rebranding your company can also serve as motivation for re-designing your website.… Continue Reading

6 Basic Landing Page Optimization Techniques

In a broad sense, a landing page can be pretty much any webpage on your site. Taken literally, it’s a page a person ‘lands’ on from another website or from a search engine results page.

For example, if someone uses a very specific term on Google, they may land on an article in your knowledge center discussing the topic they’re looking for.

For our purposes here though, a landing page is also a web page that “…allows you to capture a visitor’s information through a lead form.” This is a definition provided by a recent e-book from HubSpot on landing page optimization and conversion.… Continue Reading

34 Things You Must Do When Redesigning your Website

Every so often, it’s a good idea to give your organization’s website a fresh new design. Doing so makes your company look active and dedicated to giving your customers the most advanced products and services.

But considering the fact many websites contain hundreds, maybe even thousands of pages, it can be a daunting task regardless of how careful you are. Proper planning helps ensure it all goes smoothly…no or very little planning can turn it all into a big nightmare.

Pages can get mixed up, deleted or otherwise not be available on the new site, which can end up costing your company thousands of dollars.… Continue Reading

5 Tools You Can Use To Track Your Competition Online

If you’re in a very competitive niche or industry, you likely have someone you’re always vying for the top spot in the search engines with. A big part of remaining competitive online is effectively tracking your competition…watch what they do to maintain their position and perhaps match it so you don’t lose ground to them.

Staying on top of your online competition allows you to effectively deal with any changes that occur in either their website or the search engines.

Fortunately, there are a lot of tools out there to help webmasters and SEOs track their competition. These tools allow you to see who’s linking to them, what their social media presence is and even see what others are saying about them.… Continue Reading

3 Essential Components of SEO Reporting: Going Beyond Rankings

One of the best ways to prove enterprise-level SEO provides a strong, consistent return on investment is to provide ongoing SEO reports to your bosses or clients.

Many SEO professionals in the past relied on providing simple visibility reports that detailed the rankings for particular keyword phrases in the top search engines – namely Google, Yahoo and Bing. While this data can provide some excellent illustration of a project’s success, it is possible that reporting of this nature can be misleading or irrelevant when considering things from a conversion/revenue perspective.

Continue reading to learn about 3 essential components your SEO report should have so your bosses or clients can have actionable insight into how their SEO campaigns are progressing…please note that each client is different so you may have to provide modified/customized reporting formats.… Continue Reading