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3 Essential Components of SEO Reporting: Going Beyond Rankings

May 5, 2010 by

One of the best ways to prove enterprise-level SEO provides a strong, consistent return on investment is to provide ongoing SEO reports to your bosses or clients.

Many SEO professionals in the past relied on providing simple visibility reports that detailed the rankings for particular keyword phrases in the top search engines – namely Google, Yahoo and Bing. While this data can provide some excellent illustration of a project’s success, it is possible that reporting of this nature can be misleading or irrelevant when considering things from a conversion/revenue perspective.

Continue reading to learn about 3 essential components your SEO report should have so your bosses or clients can have actionable insight into how their SEO campaigns are progressing…please note that each client is different so you may have to provide modified/customized reporting formats.… Continue Reading

Filed Under: SEO Technology, Tip of the Day Tagged With: , , ,

7 Ways Site Search Benefits your Online Marketing Efforts

April 28, 2010 by

Many websites today contain lots of information on helping visitors educate themselves and answer questions without making contact. These sites though are increasingly complex…and with all the features jam packed into today’s websites, it can be difficult for visitors to even ascertain if the site has what  they need, much less how to find it.

This is the central reason why installing a “site search” function on your website is a necessary investment for making your website a dependable lead generating tool.

Below are 7 advantages you can expect to see from installing a “site search” function on your website.

1.… Continue Reading

Filed Under: Online Marketing, SEO Technology, Site Architecture, Tip of the Day Tagged With: , , , , , ,

My Site’s been Penalized – What Do I Do?

April 26, 2010 by

It’s the bain of any SEO or webmaster’s existence…your site for some reason has been penalized by Google and you’re experiencing a drop in rankings or site traffic. It may seem that all you have worked for may be slipping away. Your boss is unhappy or worse, that client you labored to obtain is getting nervous or upset.

No reason for despair if this happens to you. Rather, look at it as a process of discovery as to why you’re site’s dropped…you may be surprised at what you find out.

Here’s a method you can use to aid in your quest of finding the source of your problem and getting right with Google…watch the video below for more details.… Continue Reading

Filed Under: SEO Technology, Tip of the Day Tagged With: , , , , , , ,

Use Heatmaps to further optimize landing pages

March 31, 2010 by

Web pages shouldn’t be considered static – meaning, you have to regularly tweak its look or update its content to keep it current.

Heat mapping is one such metric that effectively shows you how visitors interact with your landing page. Heat mapping software programs use computer algorithms to simulate where people look and click on your page.

Using a heatmap can allow you to do several things, including:

  • Determine exactly where links and ads should go
  • Get more visitors to purchase a product or fill out a form
  • Predict how site visitors will interact with your page in the future
  • Make Web usability testing easy to implement

Heat mapping shows the density of user clicks using a red to green color-coded system.… Continue Reading

Filed Under: SEO Technology, Tip of the Day Tagged With: , , , ,

Best Practices and SEO Don’t Mix Too Well!

January 22, 2010 by

I’m pretty sure I’ve used the phrase “best practices” here on the search engine optimization e-blog a time or two and now feel like kicking myself for doing so.

Intuitively, best practices don’t make any sense in the SEO profession.

Best practices grew out of organizational management techniques that became popular in the mid-to-late ‘90s. The idea was that certain groups who achieve “best practices” could then teach those practices to the entire organization.

From a practical point of view that makes sense…but in order for “best practices” to work in a strategic sense, the environment must be relatively static and homogenous…two characteristics online marketing & SEO don’t have at all.… Continue Reading

Filed Under: Online Marketing, SEO Technology, Tip of the Day Tagged With: , , , ,
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