LinkedIn Leaves Security-Conscious Scratching Their Heads Over Latest Iphone App

LinkedIn securityLast week LinkedIn introduced a new feature they dubbed Intro. Intro’s stated purpose, according to LinkedIn’s blog, is to display the LinkedIn profile of people who email you on your Iphone, purportedly to save you a step in trying to glean info on people you don’t know that email you. Intro is supposed to help you quickly identify spam as well as instantly provide information to you that might be helpful in closing a deal.

How LinkedIn Intro Works

The way Intro works is pretty simple: every piece of email that you send or receive is filtered through LinkedIn’s servers, where information contained therein is scraped and analyzed.… Continue Reading

The Impact of Google Plus on Search Rankings

Google+ LogoLast year, we spent a little time discussing the emerging Google social media channel. Like any new social media channel, it didn’t catch on with everybody. But over the last year or so, we’ve seen things develop dramatically with this exciting social media outlet, especially in its relationship with search rankings.

There’s no doubt that social signals have taken on increasing significance over the last few years…but how significant has been the subject of much debate.

Recent chatter and research on the topic has confirmed to us that social signals, especially Google+, are becoming a fairly significant source of higher search rankings.… Continue Reading

SEO Roundup: September 4, 2013

SEO Advantage weekly SEO news roundupIt’s Wednesday again, which means it’s time to take a look at what’s going on in the world of SEO and online marketing this week. Our first recommendation – particularly if  you’ve been following the recent press release debacle as closely as we have – is this excellent read from the folks at Raven. It covers the entire timeline of events leading to Google’s recent announcement, and analyzes what the latest developments mean for online marketers.

We’re also really loving this piece on Business2Community. Charlie Nadler applies comedy theory to content marketing strategy, and the result is some wonderful insight into how to create unique, insightful copy.… Continue Reading

SEO Roundup: August 28, 2013

SEO Advantage weekly SEO news roundupListen to the online marketing sphere for five minutes and chances are you’ll hear someone cry the death knell of SEO, which is why we absolutely love this new infographic from Media Bistro. It tackles all of the common reasons people give for believing SEO is dying, and then dissects them one by one, and it’s one of our favorite things online this week.

Here’s what else is happening in SEO and Online Marketing . . .

Copywriting:

SEO Roundup: August 21, 2013

SEO Advantage weekly SEO news roundupProbably the most useful thing on the online marketing landscape this week is this morning’s post from Google Webmaster Help offering answers to some frequently asked questions about rel=author. If you’re implementing authorship on your business’s website and/or blog, this is a must-read. If you aren’t yet utilizing authorship, you’d better get on that. Regardless of the relationship Google+ may or may not have to search results, authorship adds authenticity and relatability to your brand, giving a human face to your businesses.

In other things Google, the new in-depth articles feature has been disseminating its way through the internet and the world of online marketing, and we’re starting to learn more about how these featured links work.… Continue Reading