SEO Roundup: August 28, 2013

SEO Advantage weekly SEO news roundupListen to the online marketing sphere for five minutes and chances are you’ll hear someone cry the death knell of SEO, which is why we absolutely love this new infographic from Media Bistro. It tackles all of the common reasons people give for believing SEO is dying, and then dissects them one by one, and it’s one of our favorite things online this week.

Here’s what else is happening in SEO and Online Marketing . . .

Copywriting:

SEO Roundup: August 21, 2013

SEO Advantage weekly SEO news roundupProbably the most useful thing on the online marketing landscape this week is this morning’s post from Google Webmaster Help offering answers to some frequently asked questions about rel=author. If you’re implementing authorship on your business’s website and/or blog, this is a must-read. If you aren’t yet utilizing authorship, you’d better get on that. Regardless of the relationship Google+ may or may not have to search results, authorship adds authenticity and relatability to your brand, giving a human face to your businesses.

In other things Google, the new in-depth articles feature has been disseminating its way through the internet and the world of online marketing, and we’re starting to learn more about how these featured links work.… Continue Reading

SEO Roundup: August 14, 2013

SEO Advantage weekly SEO news roundupWe’ve seen tons of great guides and articles around the SEOsphere this past week, but one of our favorites has to be this fantastic visual guide from the folks over at Moz. It’s full of useful information and colorful, easy-to-read visuals detailing exactly what it takes to build a great page.

It’s a long read, but well worth the time. Not only does it give valuable information for SEO professionals, it also gives clients insight into the many factors that go into successful online marketing.

 

Of course, that’s not all that’s going on this week. Check out what we found elsewhere in SEO and online marketing .… Continue Reading

SEO Roundup: August 5, 2013

The news from last week regarding links in press releases continues to reverberate, but a brief trip around the SERPS shows that some SEOs and businesses are simply following the letter of the guidelines without honoring the intent. Do a few SEO-related Google news searches and you’ll see folks using nofollow, but they are still doing so on releases with no real informational value.  Following Google’s guidelines is a great start, but blatant advertising disguised as newsworthy information is still the stock-in-trade for some, it seems.

Elsewhere in Online Marketing

Now let’s take a look at what else has been going on in the world of SEO and online marketing recently.… Continue Reading

Thinking About Buying Facebook Likes (or followers)? Better Read This First.

Think twice before buying Facebook likes$15 might sound like a small price to pay for the exposure you get when you buy 1,000 “likes” on Facebook, but is it really worth it? This article from The Guardian features a company in India that pays employees to log in with any of their 15,000 fake Facebook accounts and click the “Like” button on a customer’s post or page. What many companies don’t realize, however, is that paying for Likes can be compared to buying customer reviews, which is illegal in the U.S.

“There’s a real desire amongst many companies to boost their profile on social media, and find other customers as well as a result,” said Graham Cluley, an independent security consultant.

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