Researching keywords is the first and most vital thing to do when optimizing your site for the search engines. It used to be so simple…easily assemble a keyword basket that did the job from the now defunct Overture Keyword Tool.
But in the age of data overload, there are multiple tools that are a part of any SEOs radar include WordTracker, Keyword Discovery and Google AdWords. And there are even niche keyword tools, even ones that track social media marketing as well.
A savvy SEO today for instance can take top keyword data from SpyFu, copy it into WordTracker Lateral Thesaurus and AdWords External Keyword tool, then sort the data to find where the low cost-per-click average intersects with higher search frequency…keywords fitting this profile then become a valuable component of a SEO campaign.
This Search Engine Watch article includes a checklist for using multiple datasets for keyword research. These different tools and datasets are best used in creative combinations, the article says.
The important point is to think beyond traditional frequency-based keyword research when building baskets…consider data from WordTracker’s Thesarus and Buzz Pocket Mining. Evaluate conversion metrics, search analytics and achievable SEO to get the best keyword data.
Tags: keyword research, SEO copywriting
