Successful search engine optimization professionals and link builders possess certain skills that make them good at their craft. When a company or SEO firm is looking to hire an in-house link builder, they often find difficulty in narrowing down the right person with the right skills.
Not every online marketer will excel at the five skills outlined below – the important thing is they can grasp it and over time build on their skills.
Here are 5 skills every SEO marketer and link builder needs to possess in order to be successful.
1. Knowledge of a variety of topics
Especially true for SEO companies, a general knowledge and understanding of a broad range of topics is required. The ability to pivot to different topics during the course of a work day is crucial to being a successful web copywriter and link builder.
Even if there’s only one topic or industry, someone with knowledge of a broad set of industries will spot online marketing opportunities that others will miss.
2. Creativity
Link building and online marketing can be difficult so a creative mind is necessary to be sure all avenues are being explored. Rather than someone getting bored sending hundreds of marketing emails daily, hire someone with initiative and creativity to create custom tools, content and widgets.
If it’s their own creations, they will be much more engaged in marketing those creations online.
3. Task-oriented behavior
While someone may be very creative, they may not be so disciplined at seeing an initiative through to the end. Online marketing for truly remarkable ideas may never end – the effort may revolve around seeking out new marketing channels to reach as many people as possible. Companies should always be on the lookout for things that can produce long lasting results.
4. Attention to detail
Link building and SEO work requires a special attention to detail – you don’t want someone who gets great links and uses the wrong anchor text or someone who doesn’t keep track of who they contact and repeatedly emails the same people, possibly opening themselves and your firm up to accusations of spamming.
5. Ability to multi-task
Many companies amazingly think that link building simply involves sending out thousands of emails a day but in reality, it’s much more than that. Good link building requires good online public relations. A good link builder needs to be able to manage different kind of mediums at once – email, social media, telephone and websites.
Not everyone will have perfect skills in all of these. Someone may be very creative but not quite so good at managing a project. But a basic understanding of all 5 of these qualities is a must.
Read this Search Engine Watch article for more insights into what makes a good SEO marketer and link builder.
Tags: link building, Online Marketing, search engine optimization
Very useful and logical information about link building job. Thanks.