Ensuring that your website reaches as many customers and clients as possible is the entire reason for investing in any type of digital and online marketing. If you put forth the effort to optimize your website’s SEO, you will reach a greater audience and have a better chance of becoming a trusted authority in your industry.
Of course, long-term SEO and building organic rankings is an investment – of both time and money. Fortunately, there are 3 simple changes you can make to your website right now to get your SEO strategy off on the right foot.
1. Become Mobile Friendly
You are losing out on access to roughly half of those using the internet if you haven’t optimized your website to be mobile friendly or responsive. What’s more, a 2015 Google update started penalizing websites that aren’t responsive. Therefore, if you neglect to become mobile-friendly, you’ll likely find it extremely difficult to break into those top search results.
2. Optimize Images
Sophisticated algorithms pick up on more than just content. They also crawl graphics and images, meaning these elements need to be optimized as well. Start by adding alt text, a description and tags for all of the graphics and images found on your page. Doing so will help to improve your SEO ranking.
3. Make Use of Social Media
At this point, it’s safe to say that social media will be with us for quite some time – and the best part is you can use it to your advantage! If you take the time to create a strong presence through social media, you will help your business stand out from the crowd. Additionally, embracing social media rather than shying away from it will allow your business to connect with customers and share valuable information (or entertainment possibilities) with them.
Bonus Tip: Avoid just sharing status updates or images on social media, as this won’t greatly enhance your social media presence. Rather, you should strive to give your customers access to links that are shareable and likeable.
Like technology, SEO is constantly changing. To stay up-to-date on all the latest changes, SEO-e is here to help!
Want to learn more? Check out this bonus homework assignment: https://www.seoadvantage.com/seo-topics/developing-for-performance.php.