Last updated on June 24th, 2009
There seems to be a lot of debate among hard-core SEO specialists as to just what benefits from which social media sites are worth pursuing when it comes to optimizing a client’s core web site.
No matter how you slice it, social media itself gains much of its power from SEO with its already-optimized platforms. Digg entries (and other social bookmarking sites) show up independently in search results, blog entries give you inbound linking power as well as another means to have your content dominate in top results, direct-to-buyers optimized news releases also work the inbound links while building online authority for your site, social networking can lead to new client leads and press mentions (more links and credibility), and on and on.
Put together, a solid online marketing mix should include social media, whether it’s your SEO firm driving it or it’s handled by a separate department. HubSpot is looking to provide social media marketers with a set of tools that help empower the online PR function of today. I attended one of their social media webinars on Friday, and I was pleasantly surprised at the quality of information presented. I should have known. I believe David Meerman Scott who wrote “The New Rules of Marketing & PR” is affiliated in some manner, and his thought leadership is always high calibre.
If you’re an SEO company (like us) and/or social media marketing firm, I’d recommend you check out HubSpot’s PR in a Social Media World webinar for a fantastic overview of the basics of what every online marketer should be doing.