As you know from previous reports, Google recently did a major update to its algorithm. Many sites in the U.S. were affected and noticed as much as a 50% decline in U.S. based traffic.
With that said, you should have seen some activity (…or inactivity rather) in site traffic to warrant concern.
I’ll be back Monday to explain what factors led to sites being downgraded in their organic rankings…if you’ve been affected or need to know to prevent future slaps on the wrist, come back Monday to see exactly which parameters Google slapped the stick to in its recent update.
But what’s the deal with such a dramatic move out of the blue?
As we said before, Google wants to return relevant, informative sites to its users. That’s one of the chief reasons we recommend good, steady content development.
But on a larger scale, Google’s sudden update has many concerned at how such moves can have dramatic effects on other companies’ bottom line…according CNN report, over $1 billion in capital changed hands.
Some firms like Mahalo.com have been cutting staff while others are scrambling to find help to meet their skyrocketing demand.
One opinion being talked about is since Google is worldwide, U.S. anti-trust laws are ill-equipped to handle something like this on such a large scale. Google knows this, some maintain, and is flexing its muscle rather than laying low.
Regardless, this update (known as Panda internally at Google) could be affecting or potentially affect your business’ website.
In recognizing this fact, we strongly urge you check back Monday afternoon for an overview of the things Google penalized sites for and what you can do about them.
looking for.
Many of the sites affected contained low-quality content that either wasn’t very good or was simply copied from another website.
lead to higher revenues if your other site elements are done right.