Google Will Now Include Panda in its Real-Time Algorithm

Up until now, Google’s “Panda” was just a periodic update by the search giant to ferret out sites engaging in spam and other nefarious activities. Over the last couple of years, many websites have lost rankings due to the update.

In a Q&A session at the SMX conference earlier this week, Google spam chief Matt Cutts was asked when the next Panda update would occur.

He answered that it would occur either today (March 15), or Monday March 18th at the latest.

A brief recap of Panda

Following an update in late 2009 aimed at improving its indexing process, Google obtained lots of content to display in their search results.… Continue Reading

Getting to Know Your SEO: An Interview with SEOA’s Stone Reuning

Stone Reuning has been doing SEO since the pre-Google era, back when Yahoo was the king of search. That alone would be impressive, but it’s really just part of the story.

When it comes to decision support cred, it doesn’t get much better than Ernst & Young, and that was only one stop along Stone’s 25-year career in consulting and business services. He and his brother Wes – an SEO Advantage partner and Executive VP – both worked with Fortune 500 companies before teaming up to form Tampa Bay Associates, where they developed and implemented business solutions. Then, in 1999, the Reuning brothers created the venture that would become one of the internet’s most innovative and successful SEO companies: SEO Advantage.… Continue Reading

Link Building Post Panda – Is Article Marketing Still Viable?

The short answer is yes, if you’re mindful of the needs of your audience and make quality over quantity the core of your link building efforts…

In the early days of online marketing and SEO, syndicating articles through directory sites like Article Alley was an effective way of generating links and building rankings.

Over time though, whole software and online marketing tools made this task very easy – some even go as far to generate content automatically. Spinning software is another tool available that takes an article and modifies the keywords. While some phrases may be different, the piece is essentially the same.… Continue Reading

Keeping your Content Above the Fold and Easy to Find

All the way back at the beginning of 2012, Google rolled out a new page layout algorithm. This October, the search giant provided an update on the algorithm, claiming it was affecting just under 1% of searches.

As the name suggests, this algorithm change was designed to evaluate a page’s layout and the amount of viewable content.

At issue – some pages on the Internet, while otherwise properly optimized for the search engines, are pretty top-heavy in terms of ads. Visitors to these pages have to scroll or otherwise spend time looking for the main content. After receiving many complaints from users, Google developed an algorithm to weed out pages that may have too many ads “above-the-fold,” or the area of a page you see when it appears on your screen.… Continue Reading

SEO and PPC – Which is Better?

Businesses just starting to wade into the waters of online marketing often ask which channel is better – should I focus on search engine optimization or pay-per-click advertising?

Although they’re displayed together on a search results page, organic search results and paid search marketing are quite different from each other.

In Google, organic search results appear in the left column of the search engine results page. Organic search results are considered free in the sense that you don’t have to pay anything if someone clicks the link. Where a particular site appears in organic search results depends on how the algorithms have scored the website and landing page based on its relevance to the keyword or words used.… Continue Reading