SEOe Trivia – The Origins of PageRank, a Common Ranking Signal

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Welcome to SEO Advantage’s Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. Why was PageRank originally developed? As a research project As a Google penalty As a link organization tool Google uses an algorithm to keep track of the traffic that websites receive; as well as their importance, called … [Read more...]

3 Ways to Get an Accurate Measurement of Your Website’s Search Engine Ranking

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The role of an SEO company is to improve the search engine visibility of their clients and drive more online traffic (and potential conversions) to their website. Although search engine results page (SERP) rankings aren’t the only measure of success, they are certainly an important indicator of positive growth. Here at SEO Advantage, one of the first things we do is provide … [Read more...]

Dissecting Google’s Penguin 2.1: Make Your Links 100% More Powerful

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Google’s recent Penguin algorithm update has many online marketers frustrated. How does the update affect website traffic? What does it mean for a site’s SEO? I've combed the Internet to learn what I can about Penguin 2.1. One of my most interesting discoveries is how U.K.-based MathSight used reverse engineering to analyze websites impacted by the algorithmic update to … [Read more...]

How Google Authorship Can Help Your Business

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Authorship was started by Google to eliminate spam and duplicate content. It helps search users receive quality content relevant to their search that is created by niche and industry authorities. Authorship protects authors’ work and at the same time, builds the authors’ credibility online. The search engine displays author information in search results. Here is a Google shared … [Read more...]

The Impact of Google Plus on Search Rankings

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Last year, we spent a little time discussing the emerging Google social media channel. Like any new social media channel, it didn’t catch on with everybody. But over the last year or so, we’ve seen things develop dramatically with this exciting social media outlet, especially in its relationship with search rankings. There’s no doubt that social signals have taken on … [Read more...]