8 Tips for Optimizing Your YouTube Videos for Optimal Rankings and Viewership – Part II

Optimizing for YouTubeLast week, we discussed how YouTube videos have become an integral part of web, and that businesses who don’t promote video content through YouTube could be missing out on an opportunity to reach a very large audience.

As we said before, YouTube gets more views in one hour than 10 Super Bowls put together!!

With that in mind, we went on to explain the most critical element of optimizing your YouTube videos for maximum search rankings and viewership – keywords.

Read Part I to learn more about how and why keywords are so invaluable, and the different places you need to be sure you’ve optimized.… Continue Reading

8 Tips for Optimizing Your YouTube Videos for Optimal Rankings and Viewership – Part I

Optimizing for YouTubeThis is Part I of our series exploring the impact of YouTube and how you can leverage it to its full potential. Check back for Part II in a few days for more…

Before we dive into all the details, we urge you to take a moment and think about your own web usage. With connection speeds light years ahead of where they were a decade ago, most of us watch a considerable amount of video through YouTube and other outlets.

The more technically savvy among us even use subscription services like Netflix or Amazon Prime to watch our favorite movies and TV shows.… Continue Reading

Google Will Now Include Panda in its Real-Time Algorithm

Up until now, Google’s “Panda” was just a periodic update by the search giant to ferret out sites engaging in spam and other nefarious activities. Over the last couple of years, many websites have lost rankings due to the update.

In a Q&A session at the SMX conference earlier this week, Google spam chief Matt Cutts was asked when the next Panda update would occur.

He answered that it would occur either today (March 15), or Monday March 18th at the latest.

A brief recap of Panda

Following an update in late 2009 aimed at improving its indexing process, Google obtained lots of content to display in their search results.… Continue Reading

Getting to Know Your SEO: An Interview with SEOA’s Stone Reuning

Stone Reuning has been doing SEO since the pre-Google era, back when Yahoo was the king of search. That alone would be impressive, but it’s really just part of the story.

When it comes to decision support cred, it doesn’t get much better than Ernst & Young, and that was only one stop along Stone’s 25-year career in consulting and business services. He and his brother Wes – an SEO Advantage partner and Executive VP – both worked with Fortune 500 companies before teaming up to form Tampa Bay Associates, where they developed and implemented business solutions. Then, in 1999, the Reuning brothers created the venture that would become one of the internet’s most innovative and successful SEO companies: SEO Advantage.… Continue Reading

Link Building Post Panda – Is Article Marketing Still Viable?

The short answer is yes, if you’re mindful of the needs of your audience and make quality over quantity the core of your link building efforts…

In the early days of online marketing and SEO, syndicating articles through directory sites like Article Alley was an effective way of generating links and building rankings.

Over time though, whole software and online marketing tools made this task very easy – some even go as far to generate content automatically. Spinning software is another tool available that takes an article and modifies the keywords. While some phrases may be different, the piece is essentially the same.… Continue Reading