SEOe Trivia – The Origins of PageRank, a Common Ranking Signal

Welcome to SEO Advantage’s Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.


Why was PageRank originally developed?

  1. As a research project
  2. As a Google penalty
  3. As a link organization tool

Google uses an algorithm to keep track of the traffic that websites receive; as well as their importance, called PageRank. According to Google, PageRank counts certain aspects of a webpage (how many links they contain and the perceived quality of the links included) and uses this to estimate their importance.

This is important to know because it’s assumed that websites that are more important are able to gain more links.… Continue Reading

3 Ways to Get an Accurate Measurement of Your Website’s Search Engine Ranking


The role of an SEO company is to improve the search engine visibility of their clients and drive more online traffic (and potential conversions) to their website. Although search engine results page (SERP) rankings aren’t the only measure of success, they are certainly an important indicator of positive growth.

Here at SEO Advantage, one of the first things we do is provide our clients with a free report telling them how many people are searching for their business online. Of course, getting a rudimentary overview of how your website is performing in the search engines is something you can also do on your own if you want – however the trick is making sure you are getting unfiltered results.… Continue Reading

Dissecting Google’s Penguin 2.1: Make Your Links 100% More Powerful

Google logo with penguin 4Google’s recent Penguin algorithm update has many online marketers frustrated. How does the update affect website traffic? What does it mean for a site’s SEO?

I’ve combed the Internet to learn what I can about Penguin 2.1. One of my most interesting discoveries is how U.K.-based MathSight used reverse engineering to analyze websites impacted by the algorithmic update to determine what factors resulted in the site being hit.

MathSight’s data reveals a secret… websites that gained and lost traffic from Penguin 2.1 had links from web pages with the following:

  • Body text with a higher (good) or lower (bad) number of words per sentence
  • Body text with a higher (good) or lower (bad) proportion of rare words
  • Body text with a higher (good) or lower (bad) number of syllables per word

MathSight’s data supports the belief that linking to poor quality sites is bad, and that the “quality” factor is determined by content.… Continue Reading

How Google Authorship Can Help Your Business

Authorship was started by Google to eliminate spam and duplicate content. It helps search users receive quality content relevant to their search that is created by niche and industry authorities. Authorship protects authors’ work and at the same time, builds the authors’ credibility online. The search engine displays author information in search results. Here is a Google shared screenshot of how an author’s information appears in search results:


A content marketing plan and search engine optimization (SEO) is crucial to get your content ranked. Websites must deliver compelling content in different forms (product pages, blog posts, and more) that are formatted for search crawlers to achieve page ranking.… Continue Reading

The Impact of Google Plus on Search Rankings

Google+ LogoLast year, we spent a little time discussing the emerging Google social media channel. Like any new social media channel, it didn’t catch on with everybody. But over the last year or so, we’ve seen things develop dramatically with this exciting social media outlet, especially in its relationship with search rankings.

There’s no doubt that social signals have taken on increasing significance over the last few years…but how significant has been the subject of much debate.

Recent chatter and research on the topic has confirmed to us that social signals, especially Google+, are becoming a fairly significant source of higher search rankings.… Continue Reading