While keywords are not the only factor to consider when optimizing your site for the search engines, there are vital places within your website where keywords make the difference between page 1 and page 3 or 4 rankings in Google.
A survey by Marketing Experiments concludes that 68% of web searchers click search results on page 1 only.
So if your web pages appear in page 2 or farther down, you are missing out on the biggest chunk of prospective online customers – who find what they are looking for online by entering keyword phrases into Google.
Four areas in your web pages and site in general where keywords make a difference are:
- Site Content - Not only does content on your site need to contain keywords, it must also speak to your target audience and motivate them act…we spend a lot of time here at the search engine optimization e-blog thinking about this.
- Meta Content - It’s easy to think they can all be the same, but meta tags and content need to be different for each page on your site, and contain keywords you’re targeting for that page.
- URL’s – Keyword placement in the site address or URL is another high-impact spot, especially for Microsoft’s new search engine Bing.
- Inbound Links – Clickable links along with their description is another spot where keywords can make the difference between reaching page 1 ranking or not.
Watch this free one-hour presentation from Marketing Experiments to learn more about keywords and optimizing your website for the search engines.
As you will see, keywords are NOT the only factor to conversions…design of your pages is the other half of the online marketing puzzle. They may find your site but if it isn’t easy to use, you will lose out on a lot of potential clients.
Tags: keyword research, Online Marketing, search engine optimization, SEO copywriting
Dramatic commentary about SEO. I’m honestly incredibly amazed that it hasn’t really been stated before to such great lengths.