Bing Keyword Research Tool Exposes Google Weakness

Some in the business have been suggesting Microsoft’s new search engine Bing may offer better keyword research tools, especially in finding the most up-to-date keyword data.

In terms of providing the most current trends in search queries, Bing’s keyword research tool, xRank, outperforms Google Trends according to Eric Schonfeld of TechCrunch. Keywords that online marketers identify from this data are an important component in a company’s search engine optimization campaign.

With the exception of the most popular ones, Google Trends has a three-day lag time – but xRank displays current information for that day says Schonfeld.

Take this past weekend’s U.S. Open for instance…xRank is showing a spike in search queries for golfer Ricky Barnes for yesterday. Google Trends on the other hand has no data for yesterday.

“This may not be a major feature, but it shows a weakness in Google’s armor,” commented Schonfeld.

In its second week, 12.1% of Internet searches were on Bing…that’s up from 9.1% in the week prior to their launch according to comScore.

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4 Responses to “Bing Keyword Research Tool Exposes Google Weakness”

  1. Peter Lundie says:

    I own a research firm…..Bing is almost uselessn versus Google. I really wish this were not the case !!!

    1. Google
    2. Yahoo
    3. Bing

    I hope Bing leverage Yahoo and not the other way round

  2. Harry says:

    Bing is the best now… Video searching is awesome…

  3. Randy Palmer says:

    I would hope here early in the first quarter of 10′, Bing might be able to compete against yahoo. But that is just not the case. Google just has a stranglehold!

  4. great information sharing and thanks for that.

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