As the Internet has evolved over the years, websites have grown more complex. You don’t need me to tell you that many websites contain a wealth of information on their respective niches.
And with the advent of social networking and other means of finding and disseminating information, web users are growing ever pickier about the websites they visit. That’s why installing site search on your site is an important step in building search engine rankings and boosting conversion rates.
There’s many reasons why more site visitors are immediately going to a site search to find information on a website. These include confusing navigation, cluttered design and even pure impatience. In fact, studies suggest that a person will leave a site if the search function is poor or not there around 80% of the time.
But site search has even more benefits for webmasters and SEO professionals. With the proper analytical tools, site owners can get a lot of information about their site visitors and how they navigate around their site. You can transform your site into a “customer centric” from a static “one size fits all” approach.
Take a look at our newest article in the search engine optimization knowledge center regarding the benefits of site search and stay tuned to the SEO-e blog for recommendations on good site search tools you can easily purchase for your website.
Tags: Online Marketing, search engine optimization, site search, small business
If your Website does not already have a Site Search I would take the advice of this blog and install one. The design and navigation of a site has a lot to do with the overall quality and the conversion rates of the site and as mentioned in the article, people are a costumed to using to site searches within the Website they have clicked on. These days any trends that make finding what you are looking for online quicker and easier are trends that soon become common practice on the Web. One suggestion that could be made for those who do not yet have a site search on their Website is first install one but consider consulting a professional internet company or freelance developer. The last thing you would want once you have installed a site search is for it to not work or be more confusing to users then before you installed it. A poorly developed site search that does not function will most definitely lead to frustrated visitors and lower rankings as well as declining conversion rates. Overall site searches are rapidly becoming a standard for a well built, well functioning user-friendly Website. Another plus is that it will make your site look more professional to the average online consumer.
Being a blog writer myself, I really appreciate the time you took in wriitng this article. I am currently reading it on my Blackberry and will scan it once I get home.
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