SEO in Ecommerce
April 16, 2007
Last week I attended the "Ecommerce Search Marketing 2007 Research Teleseminar, 7 New Charts & Campaign Samples" sponsored by Marketing Sherpa. (You probably already know I'm a big fan of this organization - I just love how they provide concrete examples of what's working in online marketing and what's not.)
I was glad to hear SEO recommended so highly for ecommerce marketers. It feels like it's finally becoming a part of the mainstream marketing techniques for larger ecommerce operations who previously expected that everyone would surf right over to their site because of their brand name and paid search advertising.
Well, with PPC costs rising, the new customers that can be acquired by optimizing your product and category pages to show in natural search results is getting the recognition it deserves. We've been offering this for a while through our search engine friendly ecommerce site development services.
You can actually listen to the seminar online now. Also, while you're at it, why not pick up a copy of their Ecommerce Guide for 2007, too: http://www.EcommerceGuide2007.MarketingSherpa.com
I was glad to hear SEO recommended so highly for ecommerce marketers. It feels like it's finally becoming a part of the mainstream marketing techniques for larger ecommerce operations who previously expected that everyone would surf right over to their site because of their brand name and paid search advertising.
Well, with PPC costs rising, the new customers that can be acquired by optimizing your product and category pages to show in natural search results is getting the recognition it deserves. We've been offering this for a while through our search engine friendly ecommerce site development services.
You can actually listen to the seminar online now. Also, while you're at it, why not pick up a copy of their Ecommerce Guide for 2007, too: http://www.EcommerceGuide2007.MarketingSherpa.com
Blink
Del.icio.us
Digg
Furl
Google
Simpy
Spurl
Y! MyWeb
