Search Engine Optimization Eblog

Most companies crave those incoming links but don't really know how to motivate others to link to them. Stephen Spencer gives some great advice here that anyone, whether big or small, can implement to create some juicy link bait.

Here's the basic concept: Link bait is content that is funny, interesting, useful, or generally remarkable. If you can produce content that is not found elsewhere and provides value in terms of the above, others will want to link to you. (And of course those incoming links help push your site up in search engine rankings and lead new visitors to your site content.)

My favorite example is the article by a life insurance company that caught on virally: The 19 Things You Probably Didn't Know About Death