Comments on: How to View Short vs. Long Copy in SEO Copywriting http://www.seo-e.com/copywriting-seo-content-development/how-to-view-short-vs-long-copy-in-seo-copywriting.htm Tips and news for the savvy online marketer Fri, 13 Jan 2012 03:20:46 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Paul, copysnips.com http://www.seo-e.com/copywriting-seo-content-development/how-to-view-short-vs-long-copy-in-seo-copywriting.htm/comment-page-1#comment-102 Paul, copysnips.com Sat, 04 Jul 2009 11:35:48 +0000 http://www.seo-e.com/?p=433#comment-102 Thanks for the article. As you pointed out, copy needs to deal with objections and lots of other things. I wrote an article on my blog recently about <a href="http://copysnips.com/copywriting/sales-copy-length-definitive-formula/" rel="nofollow">length of sales copy</a> in which I used the analogy of a bridge. A sales letter needs to be as long as a bridge. It needs to bridge the "gap" between where a customer is "at" when they first visit your site (i.e. skepticism, mild curiosity, and where you WANT them to be by the end. There are lots of factors that determine the length (which I list in my post)... and that's why many sales letters are long. Paul Hancox Thanks for the article. As you pointed out, copy needs to deal with objections and lots of other things.

I wrote an article on my blog recently about length of sales copy in which I used the analogy of a bridge.

A sales letter needs to be as long as a bridge. It needs to bridge the “gap” between where a customer is “at” when they first visit your site (i.e. skepticism, mild curiosity, and where you WANT them to be by the end.

There are lots of factors that determine the length (which I list in my post)… and that’s why many sales letters are long.

Paul Hancox

]]> By: Al.O. http://www.seo-e.com/copywriting-seo-content-development/how-to-view-short-vs-long-copy-in-seo-copywriting.htm/comment-page-1#comment-89 Al.O. Thu, 02 Jul 2009 21:36:54 +0000 http://www.seo-e.com/?p=433#comment-89 nice read check me out at www.affiliatemarketingtipsblog.com nice read

check me out at http://www.affiliatemarketingtipsblog.com

]]> By: pinoy http://www.seo-e.com/copywriting-seo-content-development/how-to-view-short-vs-long-copy-in-seo-copywriting.htm/comment-page-1#comment-81 pinoy Thu, 02 Jul 2009 08:13:22 +0000 http://www.seo-e.com/?p=433#comment-81 did you mean that long copy is better than short? did you mean that long copy is better than short?

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